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Month: May 2018

Should Your Business Be on Snapchat?

Phone and Social Media Apps

Social media platforms, such as Snapchat, can be game changers for businesses. They put companies in direct contact with current and potential customers. However, to be successful, you have to […]

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White Paper Release: How 10x Content Can Revolutionize Your Marketing Process

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In 2016, Rand Fishkin, co-founder of Moz, introduced the concept of 10x content. But what does that mean? From a high-level, it means brands need to create content that’s 10x […]

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Defining Success: How to Set and Measure Content Marketing Goals

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Having a strong content marketing strategy is a cause for celebration, no matter your brand’s industry. However, standards and techniques for defining success remain nebulous for many brands. So where […]

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Top 20 Digital Marketing Agencies in Arizona

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A good digital marketing agency will give you all the benefits of a dedicated marketing team without the expense of maintaining this department in-house. When you’re choosing a digital marketing […]

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Sentence Variety and What It Means to Your Copy

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Sentence variety is one of the more technical aspects of writing good content. It relates to the length, composition, sound, and effect of each sentence within a piece of copy. […]

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What to Do When You Get Negative Google Business Reviews

5 Stars

When someone types your business name into Google, you want the little profile that shows up to have as high a star rating as possible. Unfortunately, Google reviews can be […]

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Guest Blog Outreach Is DOA

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If guest blogging is a recurring component in your brand’s content strategy, you’ve likely noticed that the metrics just aren’t as strong as they used to be. In fact, if […]

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Content Marketing Tools in 2018

Graph, Rocket Ship and Loud Speaker

Content marketing advances constantly, and innovative tools and apps have the power to change the game and give early adopters an edge. If you’re still using the same tools and […]

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How To Create a Brand Style Guide

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In March of 2018, WordPress reported more than 82 million blog posts were published on WordPress sites alone. In 2016, Instagram reported users were sharing 95 million photos and videos […]

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The Power of Narrative: How to Use Stories in Your Content Marketing

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Content marketing is about making connections. Sometimes we get so wrapped up in improving profits and stimulating growth in our business that we forget what leads to both of those […]

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