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Month: June 2018

How to Use Social Media to Build Brand Awareness

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Whether you run a service-based company, a retail business, or a digital brand, social media is a smart avenue for growing your brand. Establishing a presence on social media gives […]

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How to Reach Millennials with Content Marketing

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Born between the early 1980s and the early 2000s, millennials represent the largest living generation in the United States. According to a Forbes article, they will have┬ámore spending power than […]

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How to Use Customer Testimonials in Your Content

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Testimonials help during the relationship building journey between a company and prospective customers. Oftentimes, customer testimonials help to establish credibility and expertise among those who don’t know your company. Being […]

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All You Need To Know About The Art of Talking To Your Audience

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Today, more than ever, online marketers will tell you that content marketing is the best way to engage with your audience. However, you will only succeed if you can talk […]

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Best Practices for SEO Content Writing

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In many ways, SEO (search engine optimization) had not changed since the late ‘90s, when search engines were just becoming popular ways to find things on the web. After all, […]

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8 Must-Use Tools to Measure your Competition

An underutilized, yet valuable method of digital marketing success is competitive analysis. By evaluating the shortcomings and successes of your closest competitors, you can learn valuable information about your target […]

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The Best Content Management System

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In order to do digital content marketing effectively, you have to provide content that is relevant and consistently up-to-date. Often, this simply means creating a good mix of evergreen and […]

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Business to Business Marketing: What You Need to Know

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Companies offering products or services to other businesses use business to business marketing and can benefit from strategies with in-depth content. The biggest trend in marketing is content marketing, active […]

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Are Chatbots The Future of Content Marketing?

Bots

Content marketing can be traced back to the early 1700s, when Benjamin Franklin began printing Poor Richard’s Almanack in an effort to promote his printing business. For many years, most […]

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How Gamification Can Supercharge Your Content and Audience Engagement

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Gamification is the implementation of game-like elements into something where it otherwise wouldn’t be expected or common. Content marketing campaigns can benefit from gamification when done well, but it’s a […]

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