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Month: July 2018

4 Examples of Content Marketing Campaigns and What Makes Them Tick

While there’s been plenty written on what makes great content marketing, there isn’t a foolproof formula that will lead brands to monumental ROI and all the conversions they could dream […]

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9 Things Nobody Told You About Infographics

If you are involved in marketing your business, or would like to engage with your audience better through visual posts, you need to know how to use infographics in your […]

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4 Best Practices for B2B Marketing

Most everyone knows B2B marketing strategies are (or ought to be) different from how B2C does things. And they are. But in spite of the differences, certain goals are common […]

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Top 20 Digital Marketing Agencies in Pennsylvania

digital marketing agencies in Pennsylvania

As one of the nation’s original 13 colonies, Pennsylvania has a rich history. The Declaration of Independence was signed within its borders, it’s the home of the United States’ first […]

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Content Optimization: Everything You Need to Know

Everything you need to know about content optimization

The content creation process is only the first step in your content marketing journey. How you present your content and drive people to your pages can have a significant impact […]

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Already Making Infographics? Consider Upgrading to Video Infographics

Tablet and Video IG

Although infographics require a bit more work than simpler forms of content, they work especially well for customer education, raising awareness, or explaining concepts. However, there’s one little enhancement you […]

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Social Mea Culpas: Why Your Online Reputation Matters

Stars

Reputation has always mattered in business. Whether relayed via word of mouth, printed reviews, or online, a business’ success has always been at least partially reliant on their reputation and […]

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How to Improve User Experience

It might seem self-evident, but user experience (UX) is what users feel — what they experience when using a product or service. As the adage goes, there is never a […]

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Conversational Marketing for Higher Conversion

Dialogue Boxes

Conversational marketing is a type of relationship marketing that builds a sense of community between a company and its customers, and it’s big right now. It’s a lot more than […]

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Facebook Marketing: Everything You Need to Know

Thumbs up

Facebook is the most popular social media platform and a key pillar of marketing success. Consumers use Facebook to research products and services, get recommendations from friends, and follow their […]

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