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Month: October 2018

Employee Advocacy for Social Media: The Pros and Cons

The Pros and Cons of Employee advocacy for social media.

When it comes to social media for businesses, employee advocacy is a challenging but valuable tool for added exposure and brand recognition. Put simply, employee advocacy is when a business […]

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7 Tips to Take Your PowerPoint Videos to the Next Level

Upgrade your PowerPoint videos

Thanks to the latest developments in technology and software, now every business is able to create various PowerPoint videos to engage with their audience and educate their customers. If you […]

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Building a Content Strategy For Podcasts and Other Non-Written Content

Content Strategy for Podcasts

Many times when people mention “content strategy,” marketers immediately think about a strategy for written content. Because of this, any other types of content, like graphics, audio, or video, often […]

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6 Reasons Why Your Company Needs Social Media

Is your company on social media?

Every day, millions of people tweet their thoughts, Instagram their vacations, pin their projects, and Snapchat their friends. When the use of various social media networks become so ubiquitous that […]

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How to Use Your Buyer Persona to Create Targeted Content

Use buyer personas for targeted content

While the internet provides a medium for even small businesses to connect with a large audience, it also has created a very crowded space. For companies to remain relevant in […]

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4 Easy Ways Of Using Effective Storytelling In Content

Learn how to use storytelling in content.

Storytelling has become a buzzword in today’s world. Everyone is a storyteller, everyone uses storytelling in all of their content, and every single marketing strategy is delivered by great storytelling. […]

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How to Set & Track Your Content Marketing Goals

Set and track your content goals.

You Are Tracking Your Content Marketing Wrong 11 Content Marketing Performance Indicators & How to Track Them No matter what kind of business you are in, there is a pretty […]

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Is Your Website Content Making a Good First Impression?

Make a good first impression with your website content.

“Is your website making a good first impression?” When was the last time your team assessed the answer to this question? If it’s been a while, you may be at […]

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How AI is Changing Marketing

AI is changing marketing

Customers are inundated with more content, advertisements, and grabs for their attention than ever before. As a marketer, you must do everything in your power to maximize your return on […]

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12 Tips for Creating Animated Infographics

Improve your animated infographics with these tips.

Animated infographics are more powerful for engaging your readers and helping them comprehend the material than static infographics. Best suited for social media platforms, these dynamic pieces of information can quickly […]

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