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Year: 2018

How to Avoid Bad Infographics

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If a picture speaks a thousand words, an infographic speaks a million. Indeed, marketers everywhere are getting amazing results from infographics. Well-crafted infographics are generating shares and traffic at unprecedented […]

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Do You Have to Manipulate to Sell?

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People often associate sales and marketing with manipulation. Truth be told, many marketing and sales tactics are manipulative. It’s not even hard to find industry resources that show awareness of […]

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Instagram for Local Business Marketing

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Social media marketing might seem like it’s better suited to national and international businesses, but social media makes it incredibly easy to advertise to local customers. Instagram is one of […]

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6 Reasons to Incorporate Content Marketing Into Your Customer Service Strategy

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Providing a great customer service experience is vital to the success of your business. It can help you build customer loyalty and sharpen your competitive edge. However, delivering good customer […]

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The Best Social Media Campaigns

In today’s world of digital technology, social media has become not only a prominent venue for people to interact but also a major marketing tool for businesses. As a gathering […]

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The Importance of a Content Calendar

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Did you know that 88 percent of business-to-business companies incorporate content marketing into their overall marketing strategy? Does yours? Furthermore, a recent study done by the Content Marketing Institute found […]

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6 Visual Content Ideas to Accompany Your Blog Posts

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Written content pieces hold a lot of knowledge; they allow us to showcase the author’s expertise and to explain difficult concepts clearly. They also give users the information they are […]

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Always Study Your Competitor’s Content, But Don’t Copy It

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Content marketing, particularly in a competitive niche, is all about what is working well for your competitors and how you can use similar ideas, concepts, and strategies. However, instead of […]

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9 Tips for Adding Better Visuals to Your Content

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Visuals can considerably improve the impact of content. Pages that include visuals receive 94 percent more views and are more memorable than pages that only include text. This is a […]

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Do You Need a Content Strategist?

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In January 1996, Microsoft co-founder Bill Gates coined the phrase “Content is King.” Fast forward two decades and this key phrase still holds true. While a great web design may […]

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