Many business owners have learned to create text-based content — a powerful strategy. However, incorporating other types of media into your content can help you attract more customers and encourage visitors to share your data. Writing for Forbes, SEO expert Jayson DeMers reports that 40 percent of the population reacts more favorably to content with visual elements than plain text.
Infographics offer a compelling blend of visual elements and text. They educate your audience while engaging your visitors’ visual learning patterns. Discover more than two dozen infographic templates and vector kits to inspire your next infographic creation in the sections below.
DIY and Professional Infographics
Image via Flickr by I Bike Fresno
Infographics take substantial work to plan and carry out, from gathering statistics and writing the content to creating high quality images and designing the layout. Marrying cool pictures with interesting facts isn’t enough. The text and imagery must complement each other to offer a well-rounded, visually attractive illustration of your data.
You can’t throw together an infographic in a few minutes. This type of content demands strategic planning if you want your infographic to strike a chord with your audience.
To illustrate this fact, Visage cofounder Ross Crooks compares a simple brochure with an infographic. The former offers both images and text, but a brochure doesn’t tell a story or combine the elements in an attractive layout. If you want your infographics to do well, you need expert design and writing.
If you want polished, professional infographics, get in touch with the CopyPress creatives. We have a team of experienced idea generators, writers, and designers who can bring your vision to life.
In the meantime, you can create your own infographics using predesigned templates and graphics. The DIY route might not produce the most compelling, elegant results, but they’ll allow you to explore the medium without any financial investment.
Free Infographic Resources to Inspire Your Imagination
Although free resources won’t offer customization of a professionally designed infographic, they can help you create an infographic on a budget.
Create Industry-Specific Infographics
- Blueprint Infographic Elements: Create an architectural-inspired infographic with hand-drawn elements.
- Business Infographics Elements 4: Design a corporate infographic with multiple sections.
- Economy Infographic Kit: Create a finance-oriented infographic for your audience.
- E-learning Education Infographic Vector: Hand-drawn graphics illustrate education-related topics.
- Elements of Water Set: Create a water-themed infographic.
- Hipster Infographic: Design a fashion or lifestyle infographic with hipster-inspired elements.
- Oil Theme Business Infographics: Use industry-specific graphics to create a more relevant infographic.
- Travel Infographics: Take your audience on a trip around the world.
Start With a Fully Designed, Generic Infographic Template
- 10 Free Infographic Vector Templates: Gain more flexibility over your design; email signup is required.
- Magnolia PSD Template: From timelines to statistics, create a well-rounded infographic.
- Numbered Infographic: This simple infographic bears a geometric design.
- World Map Vector Infographic Template: Illustrate your data on a global scale.
Use Themed Infographic Sets to Create a Cohesive Image
- Colorful Infographic Charts and Comparisons Vector Set: Brighten your infographics with color.
- Infographic Vector Elements: Dark, subdued colors set these graphics apart.
- Retro Infographic Elements: Take your audience a step back in time with a retro theme.
- Universal Subtle Infographic Elements: Take an elegant approach to your infographic design.
- Vector Infographic Elements: Go with monochromatic infographic elements.
Create Infographics With Vector Kits That Contain Related Imagery
- 100+ Infographic Elements: Use dozens of vector images to design a full-fledged infographic.
- Business Data Elements Vector: Rearrange several elements to create a cohesive infographic.
- Colorful Relationship Diagram Vector: Illustrate relationships between people and objects.
- Free Vector Infographics Elements (Pyramid): Illustrate financial data or other statistics with a 3D pyramid.
- Free Vector Infographic Elements V1: Employ these infographic elements for simple statistics with any industry.
- Infographic Elements: From pie charts to people, design an infographic around these elements.
- Infographic Elements PSD: Use these resources to create compelling charts and graphs.
- Ultimate Infographics Pack: Use more than 1,000 flat graphic elements to create your masterpiece.
Designers offer many free resources to help you design your own infographics. If you’re not sure whether this medium will work for you and your content, experiment with different styles and layouts to create your own images.
Creating Infographics From Kits and Templates
Most of the free infographic resources listed above require a software program, such as Adobe Illustrator, that can open and manipulate vector graphics. If you’re not well-versed in the format, you might want to consider having your infographics professionally designed.
Both amateurs and professionals often use vector kits and templates to design their infographics. Each element works together to tell a story, whether the infographic describes the life cycle of a flagship product or illustrates interesting statistics about how people use a particular service.
The overuse of freely available kits can also create the following problems:
- Your infographics will look like the ones other companies distribute.
- You limit your creative options since you have to work with premade images.
Conversely, creating a custom infographic ensures that your design will be fresh and intriguing. It won’t look like your competitors’ infographics, so your design will prove more memorable for your audience.
Once you design your own infographic or hire a professional to create one for you, promote it. Infographics enhance your content’s visibility when you encourage people to share them.
Finding Inspiration in Free Infographic Templates
Even if you plan to hire CopyPress creatives to create your infographics, you can use the resources above to find inspiration. Figure out what you like and dislike about each design so you can give us guidance on your custom project. You might see a color scheme that catches your eye or a style that aligns well with your company’s culture.
You’ll also learn about the different types of elements you can use in infographics. From maps and pie charts to graphs and custom character illustrations, infographics offer almost limitless options for expressing data both in text and in graphic form. This combination allows viewers to digest your data in two distinct ways.
Whether you decide to design an infographic on your own or you give CopyPress creatives the opportunity to craft one for you, you can discover the benefits of branching out into fresh types of content for your brand.