January 12, 2016 (Updated: October 19, 2023)
Many business owners have learned to create text-based content — a powerful strategy. However, incorporating other types of media into your content can help you attract more customers and encourage visitors to share your data. Writing for Forbes, SEO expert Jayson DeMers reports that 40 percent of the population reacts more favorably to content with visual elements than plain text.
Infographics offer a compelling blend of visual elements and text. They educate your audience while engaging your visitors’ visual learning patterns. Discover more than two dozen infographic templates and vector kits to inspire your next infographic creation in the sections below.
Image via Flickr by I Bike Fresno
Infographics take substantial work to plan and carry out, from gathering statistics and writing the content to creating high quality images and designing the layout. Marrying cool pictures with interesting facts isn’t enough. The text and imagery must complement each other to offer a well-rounded, visually attractive illustration of your data.
You can’t throw together an infographic in a few minutes. This type of content demands strategic planning if you want your infographic to strike a chord with your audience.
To illustrate this fact, Visage cofounder Ross Crooks compares a simple brochure with an infographic. The former offers both images and text, but a brochure doesn’t tell a story or combine the elements in an attractive layout. If you want your infographics to do well, you need expert design and writing.
If you want polished, professional infographics, get in touch with the CopyPress creatives. We have a team of experienced idea generators, writers, and designers who can bring your vision to life.
In the meantime, you can create your own infographics using predesigned templates and graphics. The DIY route might not produce the most compelling, elegant results, but they’ll allow you to explore the medium without any financial investment.
Although free resources won’t offer customization of a professionally designed infographic, they can help you create an infographic on a budget.
Designers offer many free resources to help you design your own infographics. If you’re not sure whether this medium will work for you and your content, experiment with different styles and layouts to create your own images.
Most of the free infographic resources listed above require a software program, such as Adobe Illustrator, that can open and manipulate vector graphics. If you’re not well-versed in the format, you might want to consider having your infographics professionally designed.
Both amateurs and professionals often use vector kits and templates to design their infographics. Each element works together to tell a story, whether the infographic describes the life cycle of a flagship product or illustrates interesting statistics about how people use a particular service.
The overuse of freely available kits can also create the following problems:
Conversely, creating a custom infographic ensures that your design will be fresh and intriguing. It won’t look like your competitors’ infographics, so your design will prove more memorable for your audience.
Once you design your own infographic or hire a professional to create one for you, promote it. Infographics enhance your content’s visibility when you encourage people to share them.
Even if you plan to hire CopyPress creatives to create your infographics, you can use the resources above to find inspiration. Figure out what you like and dislike about each design so you can give us guidance on your custom project. You might see a color scheme that catches your eye or a style that aligns well with your company’s culture.
You’ll also learn about the different types of elements you can use in infographics. From maps and pie charts to graphs and custom character illustrations, infographics offer almost limitless options for expressing data both in text and in graphic form. This combination allows viewers to digest your data in two distinct ways.
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