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May 17, 2016 (Updated: February 28, 2020)
Many business owners have learned to create text-based content, a powerful strategy for storytelling. Incorporating other types of media can take your content to the next level by attracting new customers and encouraging visitors to share your data. As SEO expert Jayson DeMers reports, 40 percent of the population reacts more favorably to content with visual elements than it does to plain text.
Infographics offer a compelling blend of visual elements and text. They educate your audience while engaging your visitors’ visual learning patterns. Find inspiration and get your audience’s attention with more than two dozen infographic templates and vector kits.
Image via Flickr by I Bike Fresno
Infographics require a substantial amount of know-how and effort to plan and carry out. To produce high-quality infographics, teams start by gathering statistics and writing related content, and then they create layered images and design the overall layout. Marrying cool graphics with interesting facts isn’t enough, though. The text and imagery must complement each other to offer an accurate, well-rounded, and visually compelling illustration of your data.
You can’t throw together an infographic in a few minutes. If you want your infographic to strike a chord with your audience, this type of content demands strategic planning.
To illustrate this fact, Visage co-founder Ross Crooks compares a simple brochure with an infographic. The brochure includes both images and text, but it doesn’t tell a story or combine the elements in an attractive layout. Instead, the brochure appears dated and ineffective.
In contrast, the infographic combines the images and text in an interesting and informative way. This data visualization highlights the most important facts while revealing data in a way that’s sure to catch readers’ attention.
While just about anyone can create a brochure, however, effective infographics need expert design and writing. If you want polished, professional infographics, get in touch with the CopyPress creatives. We have a team of experienced idea generators, writers, and designers who can bring your vision and data to life.
As you start imagining your infographic, try creating your own using predesigned templates and graphics. The DIY route might not produce the most compelling or elegant results, but it will allow you to explore the medium without any financial investment.
Designers offer numerous free resources to help you design your own infographics. If you’re not sure whether this medium will work for you and your content, experiment with different styles and layouts to create your own images. With so many templates and icons to choose from, the possibilities are virtually endless.
Although free resources won’t offer the level of customization that a professionally designed infographic does, they can help you create an infographic on a budget. Get started with templates, use industry-specific graphic sets, and use themed sets to create an eye-catching look that conveys your message effectively.
Both amateurs and professionals often use vector kits and templates to design their infographics. Each element works together with the others to tell a cohesive story, whether the infographic describes the life cycle of a flagship product or illustrates illuminating statistics about how people use a particular service.
Most of the free infographic resources available online require you to use a software program, such as Adobe Illustrator, in order to open and manipulate vector graphics. If you’re not well-versed in the necessary applications, however, you might want to consider having your infographics professionally designed.
While freely available kits can help you get started without prior graphic design experience or significant financial investment, they aren’t the best choice for every project. If you overuse free kits, your infographics might look just like the ones other companies distribute. You’ll also limit your creative options, since free kits require you to work with pre-made images.
Conversely, contracting with a professional to create a custom infographic ensures that your design will be fresh and intriguing. It won’t look like your competitors’ infographics, so your design will prove even more memorable for your audience.
Once you’ve completed an infographic that tells your story, don’t let it linger. Promote infographics to enhance your content’s visibility and encourage your audience to share them. Well-executed custom infographics can go a long way toward furthering your initial purpose of generating leads, driving traffic, or building a larger audience.
Even if you plan to hire CopyPress creatives to create your infographics, you can use the dozens of free online resources to find inspiration. Start by figuring out what you like and dislike about each design so you can give us guidance on your custom project. You might see a color scheme that catches your eye, a layout that works well for your data, or a style that aligns well with your company’s culture. Make detailed notes about what works and what doesn’t so you’ll be sure to get an effective finished product much more quickly.
As you peruse the free resources, you’ll also learn about the different types of elements you can use in infographics. From maps and pie charts to graphs and custom character illustrations, infographics offer almost limitless options for expressing data both in text and in graphic form. This combination grabs your viewers’ attention with visual elements and draws them in with additional text-based information, allowing them to digest your data in two distinct ways.
Whether you decide to design an infographic on your own or you give CopyPress creatives the opportunity to craft a professional infographic for you, you can discover the benefits of branching out into fresh types of content for your brand. Use visually compelling infographics to make your content more digestible, easier to share on social media platforms, and better at generating new leads for your business.
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