Many business owners have learned to create text-based content, a powerful strategy for storytelling. Incorporating other types of media can take your content to the next level by attracting new customers and encouraging visitors to share your data. As SEO expert Jayson DeMers reports, 40 percent of the population reacts more favorably to content with visual elements than it does to plain text.
Infographics offer a compelling blend of visual elements and text. They educate your audience while engaging your visitors’ visual learning patterns. Find inspiration and get your audience’s attention with more than two dozen infographic templates and vector kits.
Create a Professional Infographic
Image via Flickr by I Bike Fresno
Infographics require a substantial amount of know-how and effort to plan and carry out. To produce high-quality infographics, teams start by gathering statistics and writing related content, and then they create layered images and design the overall layout. Marrying cool graphics with interesting facts isn’t enough, though. The text and imagery must complement each other to offer an accurate, well-rounded, and visually compelling illustration of your data.
You can’t throw together an infographic in a few minutes. If you want your infographic to strike a chord with your audience, this type of content demands strategic planning.
To illustrate this fact, Visage co-founder Ross Crooks compares a simple brochure with an infographic. The brochure includes both images and text, but it doesn’t tell a story or combine the elements in an attractive layout. Instead, the brochure appears dated and ineffective.
In contrast, the infographic combines the images and text in an interesting and informative way. This data visualization highlights the most important facts while revealing data in a way that’s sure to catch readers’ attention.
While just about anyone can create a brochure, however, effective infographics need expert design and writing. If you want polished, professional infographics, get in touch with the CopyPress creatives. We have a team of experienced idea generators, writers, and designers who can bring your vision and data to life.
Get Inspiration From Free Infographic Resources
As you start imagining your infographic, try creating your own using predesigned templates and graphics. The DIY route might not produce the most compelling or elegant results, but it will allow you to explore the medium without any financial investment.
Designers offer numerous free resources to help you design your own infographics. If you’re not sure whether this medium will work for you and your content, experiment with different styles and layouts to create your own images. With so many templates and icons to choose from, the possibilities are virtually endless.
Although free resources won’t offer the level of customization that a professionally designed infographic does, they can help you create an infographic on a budget. Get started with templates, use industry-specific graphic sets, and use themed sets to create an eye-catching look that conveys your message effectively.
Start With a Fully Designed Infographic Template
- 10 Free Infographic Vector Templates: Gain more flexibility over your design with 10 free easy-to-use vector templates. Email signup is required in order to download the templates.
- Best 65 Free Infographic Vector Templates: No matter your industry, get a head start with dozens of infographic templates. Options include travel, food, science, and lifestyle designs.
- Magnolia PSD Template: From timelines to statistics, create a well-rounded infographic with this template.
- Numbered Infographic: This simple infographic template bears a geometric design and has plenty of room for customization.
- World Map Vector Infographic Template: Illustrate your data on a global scale with this world map. Add pointers, icons, and other graphics to tell your story.
Use Themed Infographic Sets to Create a Cohesive Image
- Charts and Graphs in Vector Format: Brighten your infographics with colorful charts and graphs.
- Infographic Vector Elements: Earthy, subdued colors set these graphics apart and make them ideal for environmental or scientific subjects.
- Retro Infographic Elements: Take your audience a step back in time with a retro theme. Elements include basic charts, graphs, and icons.
- Universal Subtle Infographic Elements: Take an elegant approach to your infographic design with these sleek graphic elements and lofty color scheme.
- Vector Infographic Elements: Get your point across with monochromatic infographic elements. These add a splash of color without distracting from the message at hand.
Create Industry-Specific Infographics
- Automotive Infographic Elements: Develop infographics for the automotive industry with these diagrams and graphics. To get your creative juices flowing, take a look at the car safety infographics and system diagrams.
- Blueprint Infographic Elements: Create an architectural-inspired infographic with hand-drawn elements and icons.
- Business Infographics Elements 4: Design complex corporate infographics featuring basic icons and elements that fit into a variety of layouts.
- Economy Infographic Kit: Create a finance-oriented infographic with maps, graphs, charts, and eye-catching visual elements.
- E-learning Education Infographic Vector: Make an education-focused infographic with hand-drawn graphics that illustrate pencils, rulers, computers, and other e-learning elements.
- Elements of Water Set: Create a water-themed infographic with a variety of droplets, weather images, and environmental icons.
- Hipster Infographic: Design a fashion or lifestyle infographic with hipster-inspired elements like mustaches, clothing, digital devices, and bicycles.
- Oil-Themed Business Infographics: Use industry-specific graphics to create a more relevant infographic for the oil and energy sectors.
- Travel Infographics: Take your audience on a trip around the world with transportation icons including planes, trains, and automobiles. Make your infographic complete with maps and images of international landmarks.
Create Infographics With Vector Kits That Contain Related Imagery
- 100+ Infographic Elements: Design a full-fledged infographic with dozens of vector images like banners, charts, bars, maps, and icons.
- Business Data Elements Vector: Rearrange several elements to create a cohesive infographic for the business world.
- Colorful Relationship Diagram Vector: Illustrate relationships between people and objects with these engaging images.
- Free Vector Infographics Elements (Pyramid): Illustrate financial data or other statistics with a three-dimensional pyramid.
- Free Vector Infographic Elements V1: Use these infographic elements to convey simple statistics within any industry.
- Infographic Elements: From pie charts to people to talk bubbles, design an infographic around these basic elements.
- Infographic Elements PSD: Use these resources to create visually compelling charts and graphs.
- Ultimate Infographics Pack: Use more than 1,000 flat graphic elements to create your infographic masterpiece.
Know When to Go Professional
Both amateurs and professionals often use vector kits and templates to design their infographics. Each element works together with the others to tell a cohesive story, whether the infographic describes the life cycle of a flagship product or illustrates illuminating statistics about how people use a particular service.
Most of the free infographic resources available online require you to use a software program, such as Adobe Illustrator, in order to open and manipulate vector graphics. If you’re not well-versed in the necessary applications, however, you might want to consider having your infographics professionally designed.
While freely available kits can help you get started without prior graphic design experience or significant financial investment, they aren’t the best choice for every project. If you overuse free kits, your infographics might look just like the ones other companies distribute. You’ll also limit your creative options, since free kits require you to work with pre-made images.
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Conversely, contracting with a professional to create a custom infographic ensures that your design will be fresh and intriguing. It won’t look like your competitors’ infographics, so your design will prove even more memorable for your audience.
Once you’ve completed an infographic that tells your story, don’t let it linger. Promote infographics to enhance your content’s visibility and encourage your audience to share them. Well-executed custom infographics can go a long way toward furthering your initial purpose of generating leads, driving traffic, or building a larger audience.
Learn How to Create Effective Infographics
Even if you plan to hire CopyPress creatives to create your infographics, you can use the dozens of free online resources to find inspiration. Start by figuring out what you like and dislike about each design so you can give us guidance on your custom project. You might see a color scheme that catches your eye, a layout that works well for your data, or a style that aligns well with your company’s culture. Make detailed notes about what works and what doesn’t so you’ll be sure to get an effective finished product much more quickly.
As you peruse the free resources, you’ll also learn about the different types of elements you can use in infographics. From maps and pie charts to graphs and custom character illustrations, infographics offer almost limitless options for expressing data both in text and in graphic form. This combination grabs your viewers’ attention with visual elements and draws them in with additional text-based information, allowing them to digest your data in two distinct ways.
Whether you decide to design an infographic on your own or you give CopyPress creatives the opportunity to craft a professional infographic for you, you can discover the benefits of branching out into fresh types of content for your brand. Use visually compelling infographics to make your content more digestible, easier to share on social media platforms, and better at generating new leads for your business.