Social media marketing is an important strategy for brand recognition. According to GWI, 54% of social media users research products on these platforms. HubSpot says each user spends an average of two hours and 25 minutes on social media every day. If you’re not active online, you’re missing chances to capture this audience. But what are some of the best ways to get in front of this audience and what are the tactics to avoid?
3 Do’s of Social Media Marketing
Follow these three tips to use social media to your brand’s advantage:
Understand the Skills
Like other areas of marketing, finding or training the right person to run your social media requires a certain set of skills. When putting together your team, look for:
- Copywriting: Your best social media personnel understand how to write eye-catching copy that informs and excites your audience while prompting them to share the copy with their own social community.
- Design: Social media marketing teams know the importance of design and understand the technical side of creating static and dynamic visuals.
- Analysis: Good social media teams can track and assess data collected from accounts to create reports and briefs for a variety of metrics to prepare for your next campaign.
- Customer focus: Your best social team understands the customer is key. They’re skilled in customer services and how to provide a satisfying experience to increase brand favorability.
Know Your Audience
Your success on social media partly depends on how well you know your audience. What topics or content do they want to see? Do they prefer to read, watch videos, or look at images? Posting content your audience cares about is one of the best ways to get them to engage, comment, and share. This helps connect them to your brand and gets you more exposure across the internet.
Keep a Consistent Brand Voice
Your social media teams often create and monitor accounts on various platforms. It’s important to keep your company message authentic and consistent across these channels. Staying consistent can help people know they’ve found your official account. They know it’s you just by your words and style choices. Consistency also helps reinforce your brand message. It gives the user a sense of understanding and trust that what you’re telling them about your brand is true.
3 Don’ts of Social Media Marketing
Avoid these three social media mistakes to get the most out of your channels:
Though it might be hard to believe, some companies purchase followers rather than earning them. Some think this tactic makes their account look more important than it is in a world where your follower count shows your popularity. But doing this can degrade the trust and authenticity you try to create with your consistent brand voice. Your audience is smart, and they’ll be able to figure out when you engage in this kind of behavior. Instead, stick to methods that work organically over time.
Prioritize Quantity Over Quality
Social media experts often recommend that you post online at least once per day, but no more than twice to help your search engine optimization (SEO) and visibility. While it’s important to stick to a consistent posting schedule, don’t sacrifice the number of excellent posts you make for just any content.
Posting just to post something is the internet equivalent of talking to hear yourself talk. It does nothing for your metrics, credibility, or engagement. Take the time to plan your posts and schedule them accordingly. Choose a calendar that works for the size of your team and your audience that strikes the right balance of frequency and quality.
Forget To Track Your Metrics
One benefit of using digital marketing methods like social media is just how easy it is to collect data about your campaigns. You can track everything from your follower count, your engagement for posts, views, reach, and a host of other numbers. This data can help you perfect your strategy and personalize content to your audience.
Set aside time in your weekly or monthly schedule to check the metrics of each platform or campaign. Take notes, run reports, and analyze information to better understand what works and how you can use that data to make your next post or campaign even more successful.
There are many more tricks that can help you perfect your social media marketing. Be sure to sign up for CopyPress’s newsletter and follow our blog and knowledge base to stay up to date with the latest social media and content marketing information.