3 Ways To Build Authority by Going Beyond Link Building

March 24, 2023 (Updated: May 4, 2023)

Image banner for the CopyPress and Search Engine Journal webinar on the top three ways to build authority beyond link building.

Are you building brand authority with your content marketing? Authoritative content is key to positioning your brand as a thought leader and expert in your niche. And if you want to improve your authority, you’ll need to plan an approach that gains your audience’s trust and keeps your business at the front of their minds.

Watch the recap of last week’s webinar to get the full details on how to build authority beyond link building.

What Makes Brand Authority So Important?

By consistently developing authority in your business industry, you can build more trust with your target audience, improve customer loyalty, and boost brand awareness. With content authority, you’re positioning your brand as the expert on your topics and in your niche.

This is extremely important for maintaining a powerful presence and reputation in your market. Building authority like this is also critical if you want to showcase how your business is unique from the competition.

How To Go Beyond Link Building To Boost Authority

With the growing use of AI tools like ChatGPT, it’s more important than ever to make sure your content is authoritative and accurate. So how do you do this?

There are several ways you can improve your brand authority, and you’ll want to look closely at different types of authority, including:

Brand authority
Content authority
Website authority

Once you understand how to leverage your business’s expertise, you can develop strategies that further improve each of these authority areas. Consider these steps alongside your backlink strategies to build better authority:

1. Develop High-Quality Content

Start with the content. Make sure writers, bloggers, and authors have experience with the topic they’re writing about. Subject matter experts (SMEs) are also valuable team players here. Run content by your SMEs to fact-check, review nuanced language, and add more clarity and value.

2. Create High-Quality Authorship

Go beyond publishing under just your brand name and include the authors and experts who contribute to your content. Create detailed author bios or host a separate contributor page with info on your creative team. You might even have them add links to their profiles or social pages to promote their contributions.

3. Start Branding Your Content

Step outside of your general keyword research and look at the performance of your branded terms. It might surprise you to see just how successfully branded keywords perform compared to non-branded terms. Plus, this adds to the recognition you build around your business within your niche.

Building authority in your niche is critical to gaining your audience’s trust and positioning your brand as an expert. But it goes beyond just generating quality backlinks.

And during last week’s webinar, our VP of Partner Development, Sabrina Hipps, and Director of Content Analysis, Jeremy Rivera, shared their insights on how you can use these approaches to improve your overall authority. By leveraging additional strategies that go beyond link building, you’ll have a stronger, more successful content plan for your brand.