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June 24, 2013 (Updated: May 4, 2023)
While working for a place that focuses on social media, I started to wonder how many platforms there actually are. I found an entire list of social media sites out there in the world, but stopped counting at 247. With all of these sites based solely on networking, and new ones constantly being created, how do those who work with social media on a daily basis know which ones to use?
Here are a few platforms that are growing in popularity, and an idea of who is using them.
Tagged allows users to browse the profiles of other members, play games, share tags, and give virtual gifts. There are 330 million registered users on Tagged and the average user is in their 30s. This means the users actually range from teens to adults in their 50s and 60s.
Facebook is about connecting with friends; Tagged is about meeting new people, a trend that has also been seen in Twitter and Tumblr.
Thumb is all about personal crowd-sourcing and the sharing of questions and opinions. Say you don’t know if what you are wearing looks professional enough for that interview. All you have to do is snap a picture, upload it, and wait for the opinions of others. Questions generate “thumbs up” or “thumbs down” and comments from other users. In the case of your job interview question, you might get comments like “Looks great! Good luck!” or “Lose the scarf, it’s too distracting.” With producing over 1 billion responses to 20 million questions on Thumb in a yearly basis, users typically receive multiple responses within minutes. You can upload photos and ask questions, or you can just sit back and vote on the photos of others. This mobile app is attracts the female crowd ranging between 13-21 where peer pressure is high and what you look like or the approval of others is a life and death situation.
This app might not have the staying power of other major social networks, but it has the potential to be the next Words with Friends or Draw Something.
In HootSuite’s Conversations, co-workers collaborate, in real-time, by posting on message boards (similar to Facebook). Anyone in the workplace can be invited to join conversations that allow teams and organizations to communicate internally. Conversations also allows you to push messages from social networks and even reach out to people further by on their own social networks. Social media has transformed how we communicate on a day-to-day basis in our personal lives so why not bring some of those benefits to the workplace? This is perfect for millennials who are starting out in the professional world and are bringing social media into the office.
This online service, founded in 2011, allows users to buy products through social media sites with just one click. It takes the concept of Amazon or eBay to the next level, and it’s pretty simple. Sellers offer items for sale on Twitter, Instagram, Facebook, etc. You reply with the word “buy” and it’s yours. No credit card or “add to cart” needed. Chirpify can also be used for fundraising, giveaways, and peer-to-peer payments. Need to pay a buddy back for today’s lunch? Just tweet “pay” and it will be added to his account. Watch out husbands and boyfriends! Once the women in your life catch wind of this, you may want to keep a closer eye on your bank accounts.
These growing social media platforms and apps (along with many others) attract different audiences who are interested in different things. So let’s go back to my original question: how do those who work with social media on a daily basis know which ones to use? Well, it all depends on who you are trying to reach, who your niche audience is. The first step to successful business communication is knowing who you’re talking to.
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