Evergreen content is content that stands the test of time. Essentially, if someone reads your article three or five years in the future, they should find it just as valuable and relevant as they would today. Most often, that means writing about timeless topics, but there are other ways to make sure your content continuously drives traffic to your site. Forbes recently posted a list of tips for creating evergreen content. It has a lot of useful information, but we added a few more that might be helpful to you.
Use this list of tips to help create your evergreen content:
One of the most effective strategies for creating evergreen content is conducting keyword research. As you examine different keywords, see which ones are consistently getting at least 1000 searches month-to-month. Chances are, those searches might remain constant for the foreseeable future. But search volume can also depend on the topic. For instance, if the keyword is “new Spider-Man trailer”, that might get a lot of hits now, but it’s probably going to peter (parker) out after the movie’s release.
Image via Giphy by @SpiderManMovie
A great tool to use for keyword research is Google Trends. It’s a free online app that lets you examine keywords and see their search rates over time. If you notice a keyword is on a downward trajectory, it might no longer be evergreen.
If you write blogs or articles that use facts and statistics, it’s important to update them as they change. When someone reads an article with outdated information, they might learn something that’s no longer true. If you write an article with data that might change in the future, mark it somehow so you know to come back and update it. Making sure your content has accurate information helps it stay relevant to readers. The more relevant and accurate your content is, the easier it will be to generate loyal customers and followers.
If you’re making content yourself, you can mark articles and videos in different ways using tags and spreadsheets. However, if you use a content marketing company like CopyPress, we can help you keep track of that content and ensure it stays up to date.
Guides and how-to articles are great ways to make sure your content is evergreen. People need tutorials all the time. Whether they’re trying to figure out how to parallel park or they’re attempting to start their own business, content that guides and teaches readers will almost always be relevant. Research some common how-to topics for your field or industry. For example, if you work in the kitchen supplies industry, some suitable topics might range from “how to know when produce is bad” to “how to make good soup.”
Image via Giphy by @VONGRAMBUSCH
Writing those articles can create more organic traffic to your site and help people with their common questions. If it’s accurate and informative, they might become avid readers and seek out your company or brand when they have similar questions in the future.
Repurposing your content is a great way to keep it relevant and use evergreen information more than once. For example, if you write an article on “how to take an inventory count” you can use the information from that article to create even more content. Create an infographic. Write a social media post. Make a video. Giving your evergreen content another purpose can help generate more traffic to your site. It can also help your company seem like a trustworthy and useful source of information.
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