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“Content Marketing”. Everyone is talking about it and advice is flowing from every direction, but there are some myths I see daily in regards to articles and guest blogging. So I am going to discuss rant about these myths a bit and hope some businesses writers can learn from them.
WRONG! Two phrases that have been used to death in articles are “Be Original” and “Be Yourself.” I agree with the idea behind it, but I must see “Be Original” 2-3 times a week and you know what I think when I see it?
“I don’t want to read this because I have already read it many times before!”
It doesn’t matter that the rest of the article may be great. If readers see the same thing over and over there is no reason to believe a new article will offer anything better. Don’t copy advice from other articles; come up with your own.
If you are going to suggest that someone be original or be themselves (because they are original) I suggest you come up with a different way to say it. Example: “Using Your Weirdest Quirk/Hobby/Favorite To Make You Stand Out”.
Giving the same advice that others have given many times before is a turn off to your readers. Take “Be Original” and twist it around a lot; make it a better and more detailed suggestion.
WRONG! [Obviously this entire article includes “opinions”, but that is alright because technically I am “ranting” (see title).]
I have worked as an editor for several websites and also work with clients on content marketing and it is important for everyone to know that the part of an article that is the least important is the writer’s opinion(s).
Content marketing is supposed to offer something valuable, informative and be influential to the reader. Opinions can be each of these things, but only if there is supporting data that backs up an opinion.
If you have an opinion on something, and are offering suggestions based on that opinion, you should be prepared to back it with data that supports your opinion and suggestions. If you want people to trust you as an authority, and/or a writer, you must back up what you say.
WRONG! Guest blogging is huge; we all know it. Unfortunately, there are a large group of people that do not understand the following critical things about guest blogging:
Guest blogging can be a great thing if it is done the right way and if a writer/business is honest with themselves about the skill and knowledge level they have.
WRONG! Guest blogging alone is not “content marketing”. Guest blogging, done right, can be used for exposure, links, image building and more. But, it is not the only content marketing option out there and it is not a quick fix for your online marketing needs or goals.
There are so many important things businesses should be focused on that have nothing to do with guest blogging if they want to have a successful online presence. However, it appears that many believe that the easiest way to get into “content” is guest blogging and the guest blogging will meet all their needs.
That is just not the case. To get published on respected sites that have the online authority to help a business or write with branding/links/etc. it takes a significant amount of knowledge, work, research and planning.
If you think guest blogging is a cure-all solution for your business, your website ranking, and your branding you will be disappointed.
SO WRONG! For some odd reason writers capitalize random things. So let’s say for example they are writing about “content marketing”. There is no reason to capitalize “Content Marketing” every time it is mentioned. This doesn’t make sense and it doesn’t follow any grammar rules I have ever seen.
For some reasons many writers believe that the phrase they think is important should be capitalized throughout an entire article. This is wrong. Here is a guide to proper capitalization.
So there are 5 myths I see every day and I hope they go away soon.