5 Datamining Steps to Take When Outreaching



April 8, 2013 (Updated: May 4, 2023)

Whether you like it or not, datamining is the most important part of a connector’s job. You can have the greatest article in the world, but it’s useless if you can’t get it published. Not having the right tools to successfully determine a site’s compatibility with your content can leave you at a standstill and cause unnecessary frustration. In order to get the most out of your time and keep your articles moving, follow these 5 simple steps for effective datamining.

Know Your Niche

Before doing anything, you should first have a general idea of what type of sites you should be outreaching to. If you have a tech article, you want to reach out to a tech site (genius, right?). But not all tech sites are created equal. If you are a computer software article, you wouldn’t want to reach out to a site that is specifically tailored to mobile phones and tablets. Take the extra time to explore a website and see if it’s really a good fit, because you could be wasting your time otherwise.

Pinpoint Your Audience

After you get your niche in order, find which audience best suits your article or client. If your article is written in a sarcastic and witty voice, reach out to sites that have the same humor and writing style.  If you come across a great site with a different writing style than the one your article uses, go back and change it accordingly to make it more fitting.  Sometimes you have to adapt to certain situations to get the job done.

Metrics Matter

screenshot of Google Analytics

Image courtesy of Webaroo on Unsplash.

Once you find a website that you think is right, check the metrics. Does it match the metrics that your client wants? If not, move on. It can be very frustrating to come across the perfect site only to find that it doesn’t rank. Don’t worry, though, there are plenty of other sites out there that will suffice. It might just take a while to find them.

Stretch the Vertical

Let’s say you have an article titled, “Easy Ways to Travel with Your Pet.” You can go about datamining a couple different ways. You could either look for different travel sites that would fit, or you could go a different direction and look for a good pet blog. Unless the client specifically states they want one type of website, it’s okay to venture out into new territories if you see sit.

Think Outside the Box 

Sometimes it can be frustrating when you keep seeing the same sites pop up on Google. Fortunately, there is a way to get new results just by switching search engines. Since Google and Bing use different algorithms they will both yield different results with the same search, offering you a list of fresh sites that you never knew existed. It’ll put you ahead of the outreaching game while everyone else is flipping through Google hoping to find one site they haven’t seen before.

Datamining can either make or break you as a connector. If done right you can become very successful, but you have to be smart and get creative. Make sure you are getting the most out of your time by only reaching out to sites that fit the bill. Like everything, the more you practice the better you get. Once you get the hang of it, these steps will become second nature and you will be datamining like a champ. Remember that quality is definitely better than quantity when it comes to datamining. It’s better to send out one pitch to the perfect site than send out 50 to sites that don’t meet any of the requirements.

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