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As more and more individuals and families cut the cord and get rid of expensive cable TV, the internet is becoming the main source of advertising and entertainment. Many people use their smartphones to find detailed information and reviews for stores, restaurants, fun events, and more. Building an appealing website or using an online ad is also much less expensive than more traditional advertising like billboards. You might have already seen our previous article, 6 Sites for Promoting Your Business. Here are some more sites to help you get the word out about your business.
Flickr is a photo and video sharing community that started in 2004. Yahoo bought the company a year later, and now the site has 50 million registered users. It also attracts over 80 million unique visitors each month. You can use Flickr to tell your company’s story through interesting photos, and visitors can share all images and videos you post with a Creative Commons license.
Post photos and videos of satisfied customers using your products and services, and let people know about your business’s history and story. Many potential customers would rather look at an interesting image or an entertaining video than read your company’s profile on your website.
You can also join a group that’s related to your business, and then share photos with members. Also, you can “favorite” relevant photos from customers. Many people like to share selfies and other images when they go shopping, eat at a restaurant, attend a fun event, or have work done on their home. Flickr is a free way for you to show off your business’s best work.
Wikipedia is a popular online encyclopedia, and anyone with an account can edit or comment on any article. Since the site strives to be neutral, you shouldn’t write an article about your own business. However, you can edit related articles and ask a third party to write a positive article about your company.
When you edit articles, you can attract customers by including links to useful information on your business’s website. Just make sure you check on the articles you edited and the article for your business frequently. Since anyone can edit a Wikipedia article, you could have to correct changes from less knowledgeable people.
Image via Flickr by fdecomite
The iTunes Store offers thousands of free podcasts, as well as music and videos. Anyone with basic audio recording tools can make a podcast, and it’s a great way for businesses to reach new customers. You can also place an inexpensive ad in a popular existing podcast, answer interview questions as a special guest, or just ask the host to mention your company.
People often listen to podcasts while driving, jogging, doing household chores, or completing other tasks. They can pay better attention to the content than people who try to multitask by reading or looking at images while talking to others or watching TV. With a podcast, people can’t try to speed read or look at only the headings. Also, many people have vision problems or think reading is tedious.
To reach as many customers as possible, create entertaining audio versions of blog articles and transcripts of podcasts. Include a link to your podcasts with your blog posts and vice versa. Many other apps and sites also specialize in audio, but you can reach the most potential customers with iTunes. Also, iTunes Gift Cards make great rewards for large purchases or prizes during special events.
With Twitter, you can send messages or tweets up to 140 characters long to all your followers. You can also include links to your website, images of your business’s products, and videos. Since every tweet arrives at every follower’s feed and people can share or retweet content easily, Twitter is a great way for you to attract new customers and let existing customers know about sales and special events. The site sends notifications to your followers’ smartphones with every tweet, so they can just glance at their phones for the latest information about your business. You’ll receive all tweets that mention your business, so you can answer questions and respond to comments easily.
You should include information about your company and your location on your profile page and use your business’s logo as your profile picture. You can get up-to-date news about your industry by following suppliers, competitors, professional organizations, other businesses in your neighborhood, and customers. Find more people to follow by syncing your email’s address book with Twitter. Many of the people and businesses you follow will subscribe to your Twitter feed in return, so you can reach a range of potential customers.
Eventbrite can help you host special events for employees or customers. The site can manage invitations, reminders, information about attendees, tickets, payments, event listings, and even event promotion on social media sites. It also provides lists of events in different areas, so people looking for something fun to do on a weekend, an educational conference, or another event can find out about your business. Visitors to your website or your Facebook page can click on a convenient button to buy a ticket or sign up for a free event.
Eventbrite can even help you track the number of customers you gain from your event. You can also use the site to send event reminders and tickets through email or to people’s phones, let guests reserve their seats, show the event’s location on Google Maps, and highlight high-profile speakers. There’s no charge for promoting free or nonprofit events, and there’s a small charge for each ticket for other events. If you pass this charge on to attendees, you can always use Eventbrite for free.
You should use as many sites as possible to promote your business and include links to these sites on your business’s website. This increases your ranking in search engines and gives people lots of different ways to learn about your company. Just make sure you focus on giving people helpful, entertaining information. Promoting your products or services too aggressively could drive away some potential customers.