So here is the deal, I tweet a lot. I try to share articles that are educational in one way another. I believe that part of the reason I have the followers I do is because I share information that is helpful to them. Because of my followers, I feel like I have a responsibility to tweet good stuff, but there are great articles I will never tweet and below are 5 reasons why.
1. Pop Ups and Floaty Crap!
I understand why people have them for gathering info for possible sales, research, etc. I hate them, but I can understand why they are sometimes on SALES pages. Articles are a different story!
Blog or news articles are there to pull people in and provide them with information. They were not created to irritate the crap out of readers with pop ups and things sliding across the screen and things floating around. Oh how I hate that, and because I hate it so much I will not share an article that has these things. Why would I share something that will irritate whoever clicks on it?
AND on mobile devices these pop ups are almost impossible to turn off!
There are some folks that force readers to turn off three different kinds of pop ups and then after a period of time the pop ups come back! Why would anyone do that? Please don’t do that to people.
Use articles to create trust in you, your product, or your service. Don’t force what you do down your readers’ throats!
2. I Don’t Want to Tweet Your Business Name
It really, really irritates me when I tweet something and I have to go and delete the company name, extra URL and/or hastags that I didn’t create. Do you know when deleting all this is nearly impossible? When you are using a mobile device!
I might share an article that puts me through ‘delete hell’ every once in awhile, but it has to be outstanding!
Don’t force people to tweet your business name. Give them that extra space to say something like “This is a great article.” On social, when you see someone recommend a ‘great article’ you tend to click on it. I have never wanted to click on a link because of a business name.
3. The Title Doesn’t Match the Article
I get so mad when I go to see an article because the headline is offering me information I wanted, but then when I read it there is nothing there that the title promised.
I get that people like to test great titles to pull readers in, but if you create a title that doesn’t match the article, you are kind of a jerk. Doing this is like offering a kid a box of candy and when he opens it there are brussel sprouts.
You are losing trusts in readers when you play title games. Provide what your title promises to offer.
4. The Website Sucks
Sometimes there is an article I want to read, based on a title, and I go to the site and it appears broken in one of my browsers (I use Safari, Firefox, and sometimes Chrome). Other times the site just runs so slow that none of the graphics load and other times it just doesn’t function at all.
I can’t recommend an article on a site like that to anyone! If you are serious about offering content to people you need to make sure your website appears as professional as you are hoping to appear. Your website needs to function well for anyone that visits; this means it should look good and function well for all browsers and devices.
It isn’t too expensive to have a nice looking and well-coded website nowadays. I do recommend you spend a nice amount of money on hosting so you can avoid issues that might result in a slow website…and a lot of other issues.
5. Your Font is Too Small or Unreadable
Your content needs to be readable, period. Your content is what sells you or your company, right? Don’t you want people to be able to read what you say?
You need to have a readable font size with a background that doesn’t interfere with the text itself. This means you can’t have a black background with dark grey text. Or a yellow background with a light brown text! I have seen both of these recently (with small fonts) and both articles I backed out of quickly.
When you have a website designed a priority should be the clarity of your text. It should be readable on all browsers, on all screen sizes and be readable to a wide range of people. Ask your friends to look the text and ask your parents. Can everyone clearly read it? If not, change it!
Don’t Forget About…
…mobile users. They need to be able to see your article without pop ups. They should also have a website load properly on each of their devices and the text should be readable. Lastly, if you don’t have social buttons on your site that mobile users can see and use you have just lost a good number of people that could be sharing what you have written.
For now on, with everything you do, think about mobile users and readers. You have to please them and make sharing easy for them.