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It’s Columbus Day, which means your RSS feeds will soon be flooded with anything and everything featuring the Italian explorer and navigator. I’m all in favor of celebrations, but some of it does seem like a stretch– I mean, does the world really need a recipe for Niña, Pinta, and Santa Maria-shaped cupcakes?
With so much themed content already out there, why should you add to the saturated holiday waters? Does the world really need another Halloween-themed blog post or National Potato Day infographic?
Whip out your jack-o-lanterns and cue up that spud-themed infographic, because the world absolutely needs more holiday content. Here’s why:
Why do you think we invented holidays in the first place? Because our lives are boring. We celebrate holidays to give a little variety to the doldrums of our everyday existence. I don’t care if you have the most exciting career in the world (skydive instructor, A-list movie star, etc.), if you do the same thing for 365 days of the year, you’ll drive yourself mad with boredom.
I’m certainly not calling your blog or website boring. I’m just saying that there’s nothing wrong with giving your content a little holiday spice. It helps break up the monotony of your everyday content by creating a little only-happens-once-a-year buzz around your site.
Since holidays are generally something we all can relate to, holiday-themed content tends to spark more interaction among your audience. Invite your readership to share their own holiday plans or traditions. It’s an easy way to invite discussion and get to know your readership a little better.
Are your posts feeling a little stale? Having trouble coming up with new topic ideas? Holiday-themed posts are an easy way to unfreeze that persistent writer’s block. Spend some time brainstorming all the holiday-related things you can think of (Columbus Day: exploration, adventuring, getting lost, scurvy) and use that list as a springboard for some fresh material.
True, holiday content does have a limited time window– no one’s going to share your Independence Day post on July 6th, for example. However, sharing holiday content on social media is an easy way for your readers to acknowledge and celebrate the day Instead of a simple (and boring) Happy Columbus Day, they can instead tweet In honor of Columbus Day, check out the Top 10 Foods That Help Stave Off Scurvy.
Few companies understand the power of holidays and milestones like Google: the company releases limited-edition Doodles for everything from Pi Day to Beatrix Potter’s birthday. Obscure holidays range from Take Your Teddy Bear to Work Day (October 11th) to Have a Bad Day Day (November 19th) to International Dog Biscuit Appreciation Day (February 23rd). Find a holiday appropriate for your niche and start celebrating!
Why stick to a holiday someone’s already invented? Create a holiday that’s unique to your site or brand and encourage your readers to join in and help you celebrate your newly-created holiday. Host contests, holiday-themed giveaways, or create a holiday-specific Twitter hashtag. Unlike other holidays, where you could be lost in everyone else’s celebrations, you’ll be generating a buzz unique to your site.
What do you think? Will you be writing themed content for any holidays this year? If so, how do you celebrate the holidays through your content?