Does your blog seem to be missing something? Are you pouring a lot of effort and time into it and not getting the traffic you need? It’s possible your blog isn’t appealing to your readers. Without an appealing blog, you could be unintentionally turning away your target audience, who would actually benefit from your products or services. Don’t leave potential customers behind; instead, figure out how you can create a blog that engages your consumers.
Here are some simple ways you can increase your blog’s appeal without having to start from scratch:
Image via Unsplash by @glenncarstenpeters
A blog that writes on a lot of topics can sometimes get lost in the crowd. Yes, it’s great that you have a lot of knowledge and many interests, but if your blog isn’t focused, you might lose readers. Few readers are interested in everything, but a blog with a specific topic might help attract your target audience and keep them interested in what you have to say.
An example would be a blog with a focus on both gardening and politics. Many people are interested in one or the other. But it’s rarer to find someone who’s interested in reading about both, especially from a single source. Instead, it might be better to focus the blog on a single topic and generate a larger, more loyal audience.
When you have a lot of text on your blog it is very easy for readers to get overwhelmed and give up. One way to combat this is to use headers. Using headers or titles for different sections is a great way to break up complex blogs so that any reader knows where to go for the information they need. Headers can take many forms. New pages, sidebars, and blog posts can all use headers to identify the content and lead readers through the article.
Many bloggers have great content on their site, the only problem is that no one reads it. One of the issues that stops readers from delving deeper in your blog is that your content flow is all off. You might cut your content off on your main blog page, use broken links, or your content is so choppy and technical that readers just can’t get into it.
There are simple solutions to these issues. For one, always reread your content before you post to make sure it flows well and it’s easy to understand. Define any acronyms or technical terms for new readers. Verify that your links work and feel free to link within your blog. Make it easy for your readers to find other articles you wrote that connect or build on one another.
Another way to make your content more appealing to readers and search engines is list posts. List posts are very appealing to readers because they can scan the post and read only the points that apply to them. Also, lists help readers to know how long a post will be. For example, a list of ten points is going to be shorter than one with a hundred points. Search engines like lists because people look for them. “Top Ten,” “Five Best,” and so on are common search terms in almost every topic.
Last but not least is the visual aspect. Not only should your blog be readable, i.e. text is a different color from the background, but your blog should also be visually appealing. One way to break up all the text is with images. You can find great stock photography online for free or for a very low price. You can even take your own pictures if you would like. But the point is to add color and interest to your blog.
Images should connect in some way to your blog content and ones that are funny, pretty, or interesting are usually the best choices to capture readers’ attention.
SEO stands for search engine optimization. It’s the act of optimizing your content so people can find it more easily on search engines like Google and Bing. The more you focus on optimizing your content the more organic traffic it can generate and the better your blog will perform. Consider using different tactics for SEO, such as:
Attractive, eye-catching headlines help your readers understand exactly what your content is about. This can entice them to click on your blogs and more easily convince them to read your articles and information. Writing catchy headlines can include using descriptive text, adding numbers to the title, or promising beneficial information. For example, “Top 10 Tips For Improving Your Concentration” or “How To Determine Which Stocks to Invest In” are two great headline examples.
CopyPress currently offers a free eBook on how to create effective headlines and titles. Download your copy today to learn even more about enticing your audience and improving your brand awareness through content.
Beyond the mechanics of content is the actual content itself. Are your blog posts funny? Helpful? Insightful? Persuasive? Make your blog posts something your audience would like to read for pleasure. You have a lot of competition out there, so make your blog stand out with great content that entices readers in new and creative ways. Whatever your brand voice is, make sure to use it throughout so your audience can connect with your company more.
Making your blog more appealing to readers does not have to be difficult or time-consuming. Just make sure that your blog looks good, works well, and your content flows. Looking for even more ways to improve your blogs? CopyPress has a team of expert writers, editors, and quality assurance specialists who know how to write engaging blogs and articles. Schedule a free call with us today to learn how we can help you boost your content marketing efforts.
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