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Even though you’ve created a compelling and informative infographic, your work is not yet complete. If you don’t find ways to get your infographics shared, your beautiful creation will never receive the attention it deserves. Unfortunately, there’s no magic button you can push to gain automatic shares, so you’ll have to roll up your sleeves and dig into the tips below.
Image via Flickr by Jason A. Howie
Start your infographic tour on social media. Assuming you already have an established account with followers, share a link to the infographic along with an enticing tidbit of information from it. Use link-shorteners so you can fit more information in a Tweet, and don’t forget to add a hashtag if one applies.
Some social media platforms might prove more effective than others. While you can get shares via Twitter, you might have more luck with visual platforms, such as Instagram and Pinterest. However, that doesn’t mean you shouldn’t share it everywhere — even one click could translate into a customer.
When you publish your infographic on your website, add an introductory paragraph. Reveal a couple of statistics or other specific data from the infographic so readers will know what to expect. You can also ask leading questions to entice your website visitors, or let slip the most surprising factoid from the graphic.
Consider creating unique introductions for each place you intend to share your infographic. For instance, if another website has agreed to publish it with a link back to you, write a separate introduction so Google doesn’t consider it duplicated content.
You don’t always have to share your entire infographic. A big image might prove too hefty for email, but you can share a snippet with a link to the full post on your website. You’ll encourage your subscribers to get their eyes on the page, which could mean a conversion in the near future.
If you don’t want to include the image at all, simply introduce it with a line or two. Explain that you’ve created an infographic and why your audience might be interested in its contents.
When creating an infographic, don’t skimp on the visual engagement. You want people to instantly feel drawn to your infographic because of its colors, imagery, layout, and major points. An expert in infographics and interactive media can create an infographic based on your specifications. That way, you don’t have to worry about your image looking like everyone else’s.
There’s no magic color palette that works well with all infographics. Consider the content and its tone. For instance, if you’re sharing bright, happy information, go with pastels or warm colors. For more serious content, you might want to use a black background and neutral foreground elements or select cool colors. Custom imagery always beats clip art or stock images because you want your infographic to look fresh and new. This is where a professional designer can help.
The best infographics tell a riveting story. They unfold information in a specific order to keep the audience engaged and interested. Use larger, bolder graphics and text for the most important information, and consider leaving the strongest data or statistics for the end of your story.
Consider your goal. If you’re trying to persuade your audience, you might use a case study as an example to make your position stronger. Alternatively, you could use statistics to paint a picture of the information you’re trying to convey. If, on the other hand, you want to entertain your audience, try a goofy or offbeat story to capture your audience members’ imaginations.
You’re probably familiar with hashtags. They’re the words and phrases that appear after a hash sign (#). While hashtags can prove valuable when you want to send your infographic viral, the wrong hashtag will send an incongruous message. Gordon Macmillan, Twitter’s editorial manager, shares an intriguing infographic that helps marketers choose the right hashtags for their content.
You can either create a hashtag out of whole cloth or use one that’s already trending. Either way, it should directly relate to the content in the infographic and make clear the purpose for sharing it. Additionally, if it’s more than one word, it shouldn’t look confusing — or offensive — when pushed together. Internet lore is littered with hashtags gone wrong, such as the unfortunate #therapist example.
In addition to sharing your infographic on your own social media channels, reach out to influencers who might share it as well. You’re looking for prominent bloggers or social media mavens whose platforms relate to your business and to the infographic’s content. For instance, if you’re in the apparel industry and you’ve created an infographic about mixing patterns, you might reach out to fashion influencers.
Simply ask the influencer if he or she would be willing to share your infographic. You can send a link via email, private message, or blog comment to ensure your content gets seen. Better yet, build a long-lasting relationship with a few influencers who share your content regularly.
Several infographic directories exist which curate thousands upon thousands of images for people who are searching for content. When you submit your work to a directory, you’re giving other people permission to share your infographic on their own web properties in exchange for a link back to you.
Potential partners might find your infographic more easily if it appears in directories. After all, searching the entire internet for a specific infographic can prove frustrating and ultimately fruitless. Since directories are devoted to this one core purpose, many marketers and content creators use them to find relevant content.
Knowing how to share your infographics will make your content more visible to your target audience. In some cases, the right strategy results in a viral infographic, which means far more attention for your business. If you haven’t created infographics before, consider partnering with a company that can make yours an instant success.