There are nine main building blocks that every content marketing specialist needs to have in order to be the most successful. Every business owner and content marketer alike should be fundamentally aware of these nine building blocks.
1) Decide to Be a Master at Content Marketing
Achieving something great first starts with a decision. The first step that any content marketer needs to take is to decide to be great and decide to become a master at content creation and marketing.
No great accomplishment was ever achieved without someone first making the decision to pursue such a worthy feat. To that end, making the decision to become a master at content creation and marketing is the foundation upon which the other eight blocks are built.
2) Commit to Developing the Skills of Your Industry
It was Grant Cardone who said in “Sell or Be Sold,” “Commitment is a personal thing and is the indisputable requirement for getting results in life and separating yourself from the herd…No commitment equals no results.”
The fact of the matter is: You can’t commit to anything until you’ve made a decision on what you want to commit to. Once you’ve made the decision to become a master content marketer, then every day you must commit to learning more about the discipline you’ve dedicated your life to mastering.
3) Develop the Habits of a Master Content Marketer
You have already developed certain habits throughout your life that you do without any conscious thought like taking a shower in the morning, brushing your teeth, or the way you tie your shoes.
If you’re new to content marketing, what you need to do is find a successful content marketer who is a leader in their industry and learn their daily habits. For instance, what do they do to start their workday? How do they end their workday? How do they make content creation part of their daily grind?
You must learn how to make content creation part of your daily life to become a master content marketer, just like you’ve developed the habit of taking a shower in the morning or brushing your teeth.
4) Participate in the Community Your Content Creates
Michael Hyatt said in his book, “Platform: Get Noticed in a Noisy World,” “Blogging is communal, and those that participate in the community win.”
In addition to that statement, I also want to emphasize the importance of the Golden Rule: Do unto others as you would have them do unto you. In short, if you want to know how to get your content to go viral, then you need to lead by example.
Taking into account the advice given by Michael Hyatt, you need to become communal and participate in the discussions that are going on about your company online — whether or not those discussions are positive or negative. Your comments should always remain positive.
5) To Expand Your Limiting Beliefs, Think BIGGER
Each and every one of us is gifted with unlimited potential. It was Napoleon Hill who said, “Whatever the mind can conceive, the body can achieve.”
Look, you really can do more than what you currently think you can, you just have to think bigger. As you begin to think bigger, your limiting beliefs begin to expand. In fact, there was a Harvard Business Review piece that stated how we tend to lower our potential when the bar of expectation is also lowered.
Moreover, it has been confirmed that there is absolutely no difference in the amount of creative mental energy we use to achieve a small goal as it is to achieve a bigger one. To that end, why not shoot for the moon? Even if you miss, you’re guaranteed to land among the stars.
6) Let Things Go to Make Room for Growth
To become a master content marketer, you must put all your focus on high-earning activities and strengthening your high-income skills: content marketing.
Consider the 80/20 rule (a.k.a Pareto Principle) as it applies to the business world: 80 percent of your company’s sales come from 20 percent of your marketing efforts. In short, you must stop putting time and attention into things that don’t help you progress toward the marketing objectives you’ve set for yourself.
7) Create a Vision and Make It Plain
The more you lack vision, the easier it is to drift through life. The most unhappy people are the ones who have no goals or dreams to pursue. Everyone has been gifted with something. In fact, whatever drives you is what you were geared to solve. It has been said, “Every now and then, you may need to change your plan, but don’t ever change the goal, the objective, the vision, or the dream.”
8) Re-Purpose Your Content to Increase Your ROI
Because there’s so much information about content marketing, it can appear overwhelming. You may think to yourself, who has the time to create all of this content?
There are two ways you can go about doing it. First, you can create content within 15-minute chunks throughout your day. Second, you can use one eight-hour day to create a months worth of content.
One way to do this is through re-purposing. Rebekah Radice said, “The beauty behind content re-purposing is that you get more mileage out of your content, a higher impact, and all at a lower cost. In other words, more bang for your marketing dollar.”
Think about how you can re-purpose one piece of content (like this article, for example) and break it down into bits and pieces so that you can scatter it throughout your social networks.
9) Work Your Face Off
“The only way to achieve massive targets is to take massive action — it’s the only way to get extraordinary results.” – Grant Cardone.
Finally, as I mentioned in this article, in Grant Cardone’s book, “The 10X Rule,” Grant encourages us to take our goals and multiply them by 10 percent. When you make the decision to actually aim for 10 times what you originally set for yourself, the truth is, you may not be able to achieve it, but you are guaranteed to surpass what your original target was.
In closing, content creation and marketing does take some work, but with the appropriate building blocks in place, that work doesn’t have to take years off your life.