Content Creation

9 New Tools for Digging Deeper into Analytics


Published: April 6, 2013 (Updated: May 29, 2020)

Launching a marketing campaign means nothing if you don’t use analytics or ROI measurements to determine your successes and failures. Sure you have the content you created, but how do you know if it made any impact? More importantly, how will are you going to justify spending that time and money to clients? Try using these nine tools next time you look to evaluate your campaign:

1. Mobile App Analytics

This is great for marketers who desperately need to convince clients about the value and importance of mobile marketing. Google has taken the successful aspects of its analytics and applied it to mobile. Users can quickly find if users find the site helpful and accomplish their goals.

2. Fresh Web Explorer by SEOmoz

Fresh off the presses, Fresh Web Explorer takes four or five tools you would use to curate mentions and hit and combines them into one – but not before it removes the annoying parts from each tool. It collects mentions better than Google Alerts, ranks the hits on a scale of 1-100 and provides information for website data saves tedious digging. It also lets you search exact phrases, which will be handy for measuring the stickiness of copy points during specific campaigns.

3. TweetStats

This tool’s downfall is its popularity. At times users will wait for several minutes to get their stats, but it’s worth it. It’s a simple tool that creates bright graphs for everything you need to know about your twitter handle.

4. TweetArchivist

Many sites offer analytics tools but come with an all or nothing package. An ice-cream store in Tuscaloosa trying to measure their tweet-for-a-scoop campaign doesn’t need international geographic analytics; they know most of their tweets came from a 50 mile radius. With this service, users can skip of the data that’s irrelevant to them and focus on statistics they need.

5. SimplyMeasured

It takes years to figure out what analytics users want and social media managers need. If social media and analytics sites had figured it out by now, there would be no need for this list. That’s why this vine analytics tool is so cool. Vine has only been around for a short time, but Simply Measured has already found ways to measure your videos. If you haven’t created at least three videos this week, don’t worry. Try their Twitter and Instagram analysis instead.

6. Multi-channel Funnels

Launched in March, this Google Analytics tool focuses on conversion. This is bigger than the number of people who visited your website, this is the how and when people purchase your products. At the end of the day, there is no better ROI than number of dollars made.

7. Raven Google Analytics Configuration Tool

These are great tools that dig a little deeper past the usual Google Analytics information. The URL trackers helps users figure out exactly what sources are driving traffic to your website. Use this to figure out where you’re going right, and use the 404 tracking to figure out where you’re going wrong. The 404 tracker will tell you if you’re users are confused when typing the URL or if you’re sending out dead links.

8. Marketing Grader

Marketing Grader judges your website and provides actionable insights for improvement. If you link back to your website in all of your media and social content but it’s a hot mess, you won’t get very far with your campaign.

9. Real-Time Reports

Do you know exactly how many people are on your site right now? Google Analytics stepped it up a notch to provide reports that run up to the minute. You might know that your posts are most successful the first hour, but how many minutes does it take to reach their peak? It’s Google Analytics under a microscope.


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