Each Friday we send out a weekly newsletter that features an exclusive article that can’t be found on the blog. Here’s the article that was featured two weeks ago:

6 Reasons to Avoid Humor in Your Writing (and 5 Reasons to Use It)

Humor is dangerous. A poorly constructed joke can catapult your brand into the spotlight with accusations of racism, sexism, homophobia and the like.On the other hand, humor in content can drive shares and help you connect with readers. What’s a marketer to do?[…]

Did you miss anything on the blog last week? We also recap the best-of CopyPressed from the week before:

Tag You’re It: Adding an Event Schema to Your Content

Writing for a marketing company starts with punchy copy that’s “engaging,” but content marketing isn’t punctuated only by its periods. It doesn’t end with words. Its nuances are in the dividers and tags, the metadata, the microdata. In the same […]

CopyPress Book Club: Delivering Happiness

One of the CopyPress Core Values is A Commitment to Learning and Training. Because reading is such a large part of learning, we are starting a CopyPress Library in our office. The library will house copies of the books that […]

We wrap up the newsletter with the most recent Fresh Pressed which has a round-up of what’s interesting and relevant to content marketing on the web.

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