Content Creation

A Recipe for Blogging Success – Avoiding too much, and too Little Exposure


November 22, 2012 (Updated: January 26, 2023)


We all know that maintaining a social life online can be a fun, challenging, and rewarding experience, helping you grow as both a writer and authority figure in the internet community. The hardest part of being a member of the world of blogging is obtaining your initial group of followers. Once you have your base of fans, it’s easy to start accumulating more and more as people start to “Like” you on Facebook, or “Tweet” about one of your articles. However, a lot of bloggers end up losing a lot of readers because they fail to maintain their social standing by either losing the interest of their readers, or overwhelming their fans with unnecessary noise and hype. Think of your blog as an ongoing house party, where you are serving up your favorite dishes to your guests, cooking enough food so everyone is satisfied, without overdoing it. Luckily, in celebration of Thanksgiving, I’ve created a recipe to ensure that you are serving up your readers the appropriate amount of content to make sure they leave satisfied and coming back for more!

Use only the Freshest and Healthiest Ingredients

The most important part to keeping readers coming back to your blog is to make sure that the content that you are posting is fresh and relevant to what your readers are expecting from your blog. Oftentimes, while browsing the web you might come across interesting blogs where the last post was from months ago. These are usually telltale signs that the author is no longer active in their blogging, and lost their readers because there is nothing to keep them from coming back. It is also important that the content you are focusing on is relevant in a “today” mindset. If your newest material seems stale and outdated, your readers are going to simply move on and looking for something a bit more fresh.

 Image via Bettermommies

Spice up your blog

Have you ever been reading a blog and felt that you were reading a story that your grandmother was telling you about, from the “good ole days”, and practically ended up falling asleep at the computer screen? Even though the content on the page may be extremely useful and relevant to what the readers want, if your content is to dry, no one will have the attention span to keep on reading. To avoid this, add some pictures, a humorous joke, or a related story to quench the heart, mind, and pallet of even the pickiest of readers.

 Image via flickr

Add a new twist to old recipes

As you become an avid blogger and gain a following, you may not always have new content to discuss with readers. In order to make sure you don’t lose anyone in a dry spell, try to spark up conversation about a previous topic giving new incite and feedback that your readers will find useful. By doing this, you are keeping readers actively engaged and excited to return to your blog, without seeming repetitive. This is also a great way for you, as a blogger, to keep your detective skills at its finest by looking for information you may have missed previously, and getting that out to your audience.

Don’t overcook your material

Yes, we’ve all been there before! Just like the main course in a meal, you want to make sure that you are presenting readers with the perfect amount of flavor at the right temperature. In the blogger world, this means making sure you are keeping the material on your blog concise, accurate, and on point. Adding too many side points, or having irrelevant material including in your work is a fast way to not only confuse your readers, but discourage them from returning to your blog when they need your help. Remember- readers are turning to you for information that they want, not wanting to jump through hoops with excessive by links or confusing jargon.

Pace your material

The final aspect to a great dinner is to make sure that the courses are served at appropriate times and evenly throughout the party. Your blog should offer the same benefits to readers by keeping the information in your blog at a moderated pace. If you provide too little information, or not keeping with the latest of information, you’re going to leave your readers starving for information and they will likely move on to a different source. However, if you end up overwhelming readers with information, it could become too messy and difficult for readers to follow. By spreading out information over time, yet quickly enough to keep the news fresh and relevant, you’ll be sure to keep your readers coming back for more!

Dig in!

Now that you’ve served up your finest blogging material, it’s important to make sure you listen to your readers suggestions. See what they are looking to hear, and always comment back, whether it’s positive or not. After all, you don’t want to keep serving a dish to your family that no one likes! Keeping these five helpful recipe hints in mind, you should be able to keep your blog at its best, and people raving.

Author Image - CopyPress

CopyPress writer

More from the author:

Read More About Content Creation