For the last six years, SEOmoz has released annual editions of Search Engine Ranking Factors, which are reports that aggregate data from industry professionals about the perception of how certain domain and page elements affect rankings in SERPs.

We took the data from the section about Page Level Keyword Usage and created an infographic. Take a look at what 132 search marketing professionals have to say about the role keywords play in rankings.

While you’re here, feel free to check out some of our other infographics.