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Author - Allie Blackham

A Content Marketer’s Toolbox


When the internet was still brand new, marketing professionals were on the cusp of a completely different way of targeting and advertising to specific individuals and audiences. In the past, […]

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Creating Content that People Want to Read


Content is king in today’s online world, but many companies aren’t keeping up with producing fresh and engaging pieces. When you have an online presence, it’s important to make sure […]

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How to Attract Great Freelancers to Work for You

close up view of a laptop

In the past, companies would seek to hire career professionals for the long-term when upgrading or expanding their capabilities to meet demand. The modern workforce, however, has shifted away from […]

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How to Mentally Reset and Improve Productivity

When you’re feeling stressed and overwhelmed, it’s hard to get motivated and to produce quality results. Whether you’re trying to complete a big task or you need to think creatively […]

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5 Ways to Get Fresh Content

If you’ve ever visited an outdated website, you know that it doesn’t look very inviting or engaging to people who stumble upon it. Companies that don’t update and revise items […]

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5 Challenges That Come with Managing Content

Many businesses across all industries are opening positions for content managers as the need for engaging content continues to grow. Consumers are heavily driven by web presence and online marketing […]

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Creative Spotlight: The Top 4 Grammar Mistakes You’ll See Online

Grammar mistakes happen to the best of us, but they can have a negative impact on the way others perceive us. Even if you’re not a self-proclaimed grammar geek, it’s […]

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