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Author - Anna Sonnenberg

7 Ways to Make Emoji Marketing Work for Your Brand

Learn how to make emoji marketing work for your strategy

Smiley faces, heart eyes, cute animals, and even your favorite foods and drinks: You use emoji every day in your emails, texts, and social media posts to friends and family. […]

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How to Optimize Email Marketing Campaigns for Mobile

Optimize your email marketing campaigns for mobile users

If you’ve never tested your email campaigns on a mobile device or checked your email list’s ratio of desktop users to smartphone users, it’s time to rethink your optimization strategy. […]

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8 Copywriting Tips to Level Up Your Social Media Strategy

Use these copywriting tips to boost your social media campaigns

Social media is an essential outlet for building your community, generating leads and sales, and growing your business. But what if your social media posts just aren’t driving the engagement […]

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6 Creative Email Personalization Strategies

Letter and Envelope

Much more than a friendly way to get your subscribers’ attention, email personalization is a strategy that can drive results. Incorporating this technique into your email campaigns can boost click-through […]

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How to Use Social Media to Build Brand Awareness

Phone and Tweet

Whether you run a service-based company, a retail business, or a digital brand, social media is a smart avenue for growing your brand. Establishing a presence on social media gives […]

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How to Utilize Map Infographics

Map of the USA

With their signature combination of text and images, infographics allow you to capture your audience’s attention and convey complex information seamlessly. Add maps to the mix, and you can tap […]

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Defining Success: How to Set and Measure Content Marketing Goals

Target and Arrow

Having a strong content marketing strategy is a cause for celebration, no matter your brand’s industry. However, standards and techniques for defining success remain nebulous for many brands. So where […]

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Guest Blog Outreach Is DOA

Computer Screen

If guest blogging is a recurring component in your brand’s content strategy, you’ve likely noticed that the metrics just aren’t as strong as they used to be. In fact, if […]

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Content Marketing Tools in 2018

Graph, Rocket Ship and Loud Speaker

Content marketing advances constantly, and innovative tools and apps have the power to change the game and give early adopters an edge. If you’re still using the same tools and […]

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Creating a Good Infographic on Boring Topics

Computer and Desktop

One of the biggest perks of infographics is that this type of visual content can transform even mundane topics into fascinating narratives. Since infographics seamlessly blend eye-catching visuals with short […]

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