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Author - Anna Sonnenberg

How to Use Social Media to Build Brand Awareness

Phone and Tweet

Whether you run a service-based company, a retail business, or a digital brand, social media is a smart avenue for growing your brand. Establishing a presence on social media gives […]

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How to Utilize Map Infographics

Map of the USA

With their signature combination of text and images, infographics allow you to capture your audience’s attention and convey complex information seamlessly. Add maps to the mix, and you can tap […]

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Defining Success: How to Set and Measure Content Marketing Goals

Target and Arrow

Having a strong content marketing strategy is a cause for celebration, no matter your brand’s industry. However, standards and techniques for defining success remain nebulous for many brands. So where […]

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Guest Blog Outreach Is DOA

Computer Screen

If guest blogging is a recurring component in your brand’s content strategy, you’ve likely noticed that the metrics just aren’t as strong as they used to be. In fact, if […]

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Content Marketing Tools in 2018

Graph, Rocket Ship and Loud Speaker

Content marketing advances constantly, and innovative tools and apps have the power to change the game and give early adopters an edge. If you’re still using the same tools and […]

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Creating a Good Infographic on Boring Topics

Computer and Desktop

One of the biggest perks of infographics is that this type of visual content can transform even mundane topics into fascinating narratives. Since infographics seamlessly blend eye-catching visuals with short […]

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Infographic Flowchart Templates

Flowchart

Whether you need to explain a complex process or a lengthy series of steps, using an infographic flowchart can be a smart solution. By combining text-based questions and answers with […]

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Writing Catchy Headlines and 50 Samples to Use as a Template

Typing on Computer

If you tend to view writing catchy headlines more as an afterthought than as a key component of your content strategy, it’s time to reconsider. Headlines can make or break […]

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6 Email Automation Strategies to Try Today

New Email Message on Computer

Email marketing is an essential component of robust digital marketing strategy, but not every brand email you send has to be part of a regular newsletter or one-off promotion. Automated […]

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7 Next-Level Strategies for Growing Your Subscriber List

Computer Email

Building an email subscriber list is a smart way for brands to drive sales, encourage customer loyalty, and build brand awareness. Creating an email list doesn’t automatically attract subscribers, however. […]

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