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Author - Anna Sonnenberg

Google SERP: Featured Snippet

Featured Snippet Google SERP

As Google’s search engine results page (SERP) continually strives to offer the most relevant, high-quality answers to user queries, simply prioritizing great content is no longer enough to ensure your […]

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Keyword Research: 7 Tools to Help

Tools to help with keyword research.

No matter your brand’s niche, creating compelling blog posts and relevant articles is key to a strong content strategy. Before you start brainstorming content ideas, however, you’ll want to make […]

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Quality Site Metrics for Content Syndication

Discover quality site metrics for content syndication campaigns.

Syndicating your company’s content can be a great way to attract a new audience, improve brand awareness, and drive more traffic back to your website. To achieve all the goals […]

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8 Creative Ways to Repurpose Your Blog Content (and Why You Absolutely Should)

Repurpose your blog content.

Fascinating, in-depth blog posts may be the cornerstone of your brand’s content strategy. But that doesn’t mean you should ignore all other types of content while focusing solely on your […]

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7 Ways to Make Emoji Marketing Work for Your Brand

Learn how to make emoji marketing work for your strategy

Smiley faces, heart eyes, cute animals, and even your favorite foods and drinks: You use emoji every day in your emails, texts, and social media posts to friends and family. […]

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How to Optimize Email Marketing Campaigns for Mobile

Optimize your email marketing campaigns for mobile users

If you’ve never tested your email campaigns on a mobile device or checked your email list’s ratio of desktop users to smartphone users, it’s time to rethink your optimization strategy. […]

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8 Copywriting Tips to Level Up Your Social Media Strategy

Use these copywriting tips to boost your social media campaigns

Social media is an essential outlet for building your community, generating leads and sales, and growing your business. But what if your social media posts just aren’t driving the engagement […]

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6 Creative Email Personalization Strategies

Letter and Envelope

Much more than a friendly way to get your subscribers’ attention, email personalization is a strategy that can drive results. Incorporating this technique into your email campaigns can boost click-through […]

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How to Use Social Media to Build Brand Awareness

Phone and Tweet

Whether you run a service-based company, a retail business, or a digital brand, social media is a smart avenue for growing your brand. Establishing a presence on social media gives […]

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How to Utilize Map Infographics

Map of the USA

With their signature combination of text and images, infographics allow you to capture your audience’s attention and convey complex information seamlessly. Add maps to the mix, and you can tap […]

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