Anna Chumakova

In a world of unlimited information, attention has become a limited commodity. Constantly bombarded with new information, we’ve become selective about what we spend our time on and what bits of information we consume. A post or a website page must really stand out to make us...

3 Oct 2018

Using content tools for analytics is fundamental for analyzing and measuring your online marketing efforts. With the help of these tools, you can evaluate the performance of your online content and understand which types translate into sales. Successful content marketers use the data provided by these tools...

11 Jun 2018

The term “white paper” originated in 19th century Britain to describe an official government report. This authoritative and informative document relied on research data and proven facts to back up its claims. The white paper format has since been adopted by various fields as the ideal format...

7 Jun 2018