Anna Sonnenberg
Anna Sonnenberg is a digital marketer who specializes in paid social strategy, social media management, content strategy, and email marketing. For over five years, she has run Sonnenberg Media, a digital micro agency that works with small businesses in the natural food and beverage industry, health and sustainability market, and travel space.
Much more than a friendly way to get your subscribers’ attention, email personalization is a strategy that can drive results. Incorporating this technique into your email campaigns can boost click-through rates by 14 percent and increase conversion rates by 10 percent. But if your only email personalization...
24 Jul 2018
Having a strong content marketing strategy is a cause for celebration, no matter your brand’s industry. However, standards and techniques for defining success remain nebulous for many brands. So where should you start? Find out how to set and measure content marketing goals and establish a successful...
30 May 2018
Email marketing is an essential component of robust digital marketing strategy, but not every brand email you send has to be part of a regular newsletter or one-off promotion. Automated email workflows can give your brand extra opportunities to connect with clients, nurture leads, and drive sales....
1 May 2018
Instagram can be a fantastic platform for building brand awareness, launching products, and generating sales. To achieve your Instagram objectives and get the most out of this social platform, you’ll need to optimize your profile and strategy. Not sure where to start? Try these six tips for...
28 Mar 2018
White papers might not be as well-known as blog posts or case studies, but they’re remarkably powerful pieces of content that can pack a punch. Find out how white papers can benefit your business and learn how to incorporate them into your content marketing strategy. Develop High-Quality...
20 Feb 2018
Video marketing has taken the content marketing world by storm, with businesses in virtually every industry incorporating this medium into their content strategies. As new video formats emerge, viewer expectations evolve, and platforms come and go, businesses must adapt their strategies to include the latest developments in...
19 Feb 2018
Whether you’re launching a new blog for your business or you want to take your online marketing efforts to the next level, you need stellar writing skills. Not sure where to start? Check out these nine simple ways to improve your writing. Eliminate Distractions Image via Flickr...
13 Feb 2018
As a savvy marketer, you know that video is becoming increasingly essential to your digital marketing strategy. If you’re new to working with video, however, you’ll quickly find that it isn’t easy to create high-quality content that drives traffic, engages audiences, and converts leads. Take your video...
7 Feb 2018
Whether you’re launching a new brand and want to get the word out or you’re looking to supplement your business’s traditional marketing plan, you might be wondering how content marketing can help. Get to know what this type of marketing entails and find answers to some of...
6 Feb 2018
Developing a killer content marketing plan is completely within your brand’s reach, especially if you understand the latest strategies and how to execute your plan effectively. With so much misinformation circulating about content marketing, however, it isn’t always easy to know what to believe and what to...
19 Dec 2017
For many brands, marketing strategy largely centers on branded content, influencer outreach, and search engine optimization. As effective as these methods might be, they don’t account for the impact that customer service has on your brand. From building your brand identity to responding to blog comments to...
8 Jun 2017
As an engaged brand, your business already knows the benefits of developing a strong social media plan as part of a robust content marketing strategy. Few social platforms remain static for long, though, so staying on top of the latest platform updates and adopting the newest social...
1 Jun 2017
