Anna Sonnenberg
Anna Sonnenberg is a digital marketer who specializes in paid social strategy, social media management, content strategy, and email marketing. For over five years, she has run Sonnenberg Media, a digital micro agency that works with small businesses in the natural food and beverage industry, health and sustainability market, and travel space.
Testimonials are written or spoken statements that praise or endorse a brand, product, or service. Brands often ask satisfied clients or customers for their testimonials to include in marketing materials. Today, we’re looking at reasons why using testimonials in your marketing strategy helps build trust with your...
25 May 2017
As a content marketer, search engine optimization (SEO) should be an essential component of your workflow. When you want your blog posts, e-books, and whitepapers to get as much exposure as possible, you need to know the best keyword, link audit, and audience research tools out there....
9 Feb 2017
Whether you’re hosting a conference, a festival, or a party, a Snapchat Geofilter is a great way to give your event the attention it deserves while making it extra fun for attendees. Learn how to create your own Snapchat Geofilter and take your event to the next...
24 Jan 2017
Infographics are incredibly valuable assets in a content marketing campaign. As visual creatures, we tend to notice imagery and graphics much more quickly than text alone. But if you’ve never developed this type of visual content before, it could seem challenging to get started. But with these...
3 Jan 2017
As a busy marketing professional, your time is precious. When you spend most of your day creating digital campaigns, overseeing social strategy, and connecting with influencers, it’s tough to find time to create content. Fortunately, not all content creation is time-consuming. Take a look at these seven tips...
1 Dec 2016
Duplicate content can throw a wrench into any website’s search engine optimization (SEO) strategy, which means your site suffers from poor rankings on search engine results pages (SERPs) and lost traffic. Find out what duplicate content is and how you can tackle this problem. What Is Duplicate...
17 Nov 2016
In less than a decade, infographics have evolved from basic charts and graphs to complex visual devices that pack a lot of information into a small amount of space. In a world that’s becoming increasingly dependent on visual and interactive content, infographics are more important than ever....
25 Oct 2016
Whether you have a business to consumer (B2C) or business to business (B2B) company, your high-quality content needs are never-ending. After all, both individual consumers and businesses consume ever-increasing quantities of online media. When you rely on a single writer or a small content team, keeping up...
15 Sep 2016
Whether you’re the head honcho or you oversee marketing and sales efforts for your business, it’s time you got a handle on content marketing. With a mix of creating digital media assets, promoting great content, and pursuing influencer outreach, you can generate conversions and drive sales. This...
6 Sep 2016
No matter what kind of goods or services your company sells, social media is likely to be a key component of your marketing strategy. While social media holds a tremendous amount of marketing potential for your brand, you need to know how to tap into it in...
18 Aug 2016
With their compelling visual elements and impressive capacity for storytelling, infographics have become an important tool for businesses and brands. However, not all infographics are the same. Learn the difference between static and interactive infographics, plus ask yourself the following six questions to help you decide which type of...
4 Aug 2016
Regardless of industry, your business blog has the potential to build your brand, produce an endless stream of leads, and sell your products and services. You may never achieve these goals with a run-of-the-mill blog, however. Instead of letting your efforts fall flat, use the following six...
21 Jul 2016
