Author Image - Courtni Casanova

Courtni Casanova

CopyPress writer

Content Creation The Keys to a Successful Email Drip Campaign

Email marketing campaigns can be confusing and downright stressful. There are so many different kinds. You need subject lines that catch a reader’s attention. You need to push the reader to perform an action. As always, we’re here to help.  Today we’re going to talk about email...

10 May 2017

Content Creation Deciding Which Type of Video is Best for Your Business

We know that video content is important. The proof is in the pudding.  However, not all video is created equal for every purpose. Taking the time to consider the type of video you should be using will go a long way in making sure your video is...

25 Apr 2017

Content Creation How to Use SEO to Boost Traffic For Your Niche Business

Just about everyone knows the importance of SEO. Each industry has its own triumphs and its own hurdles with increasing traffic to websites, but for a niche industry with generally lower search volume, proper SEO can make a massive difference. Sure, the big guys have to compete...

18 Apr 2017

Content Creation The Real Reasons Client Feedback Is Crucial

Content marketing agencies strive to produce quality content for their clients. It’s the reason the relationship exists in the first place. Businesses need great content. Content marketing agencies provide it. The same goes with freelancers and their clients. You’re not going to get repeat business if you...

5 Apr 2017

Content Creation What Is Hurting Your Site? Common Website Problems To Check

Many businesses put hard work into their websites. They do the best they can to create something people will respond to. However, in your quest to make your site as effective and/or beautiful as it can be, it’s easy to overlook some important factors and add in...

28 Mar 2017

Content Creation The Why Behind Whitepapers

CopyPress offers whitepapers on their own and as part of our B2B content marketing package. You know whitepapers are important, and so do we, which is why we offer them up as part of a content marketing campaign. But, why are they so important? What are they...

1 Mar 2017

Content Creation Building Your Brand Image

We’ve already talked about how to build our brand persona, that special element that defines who you are as a brand. Now it’s time to go a step further and figure out how to build your brand’s image. The look of your brand is important to nail...

15 Feb 2017

Content Creation 14 Things CopyPress Loves About Content Marketing

CopyPress loves content marketing. That’s no secret. But just what is it about content marketing that we hold so dear? We got into the Valentine’s Day spirit and asked around the office to get some insight from the great people who make CopyPress what it is. They...

14 Feb 2017

Content Creation Increase Conversions with B2B Marketing

The number one goal for so many companies is to increase conversions. You spend so much time, money, and effort getting people to your site, capturing their emails, and offering them high-quality content, products, and services. But how do you get them to convert to customers? What’s...

1 Feb 2017

Content Creation How to Win at Search, Social & Content Marketing – Webinar

  Webinar Details: Thursday, March 6th, 2014 at 3:00-3:30pm EDT Topic: How to Win at Search, Social & Content Marketing – Webinar Guest Speaker: Arnie Kuenn, CEO at Vertical Measures For this month’s episode of our CopyPress webinar series, Arnie Kuenn will be discussing and teaching the following topics:...

18 Feb 2014

Content Creation Mass-Produced Pitch Emails: You’re Not Fooling Anyone

Sometimes it can take me a week to write an article; sometimes it can take even longer. I seem to struggle with finding the motivation to write when I am writing about something objective or informational, however there are days like today when I can crank out...

27 Jun 2013

Content Creation What Marketers Can Learn from Food Bloggers

I still remember the first time I discovered The Pioneer Woman’s blog many years ago. I spent an entire day reading her posts. Today, she has several best-selling cookbooks and her own TV show, as well as being one of the most recognizable and adored food bloggers....

10 Apr 2013

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