Christy Walters
CopyPress writer
Does your team have a treasure trove of great graphic ideas to level up all your brand content? Having a stockpile of great ideas is a great idea, but sometimes the ideas aren’t the tricky part but figuring out how to use them is. Today we’re sharing...
4 Aug 2022
There comes a time when every creative professional runs out of ideas. It feels defeating and frightening, especially if you’re coming up on a deadline and you know you have to think of an idea quickly. When you get to that place where you just can’t figure...
4 Aug 2022
Content quality can be pretty subjective. What quality content means for one company can mean something entirely different to another. The quality of your brand’s content ultimately depends on your audience, industry, and business goals. The tricky part comes when trying to define what quality means for...
27 Jul 2022
Content marketing, and marketing in general, can be expensive and time-consuming. Especially if you go into either without a plan or strategy. Marketing teams who want to make sure their budget and efforts go the extra mile often use lower-cost alternatives to produce content for audiences. Content...
26 Jul 2022
Writer’s block is a creative person’s enemy. You know what you want to say but don’t have the words. What’s worse than writer’s block, especially in content marketing, is a topic block. How do you give your team guidance and direction when you think you’re asking them...
22 Jul 2022
Have you ever read an article or blog post and felt something was off about the appearance of the content? Maybe there was a lack of distinction between the key topics or enormous blocks of text, making it difficult to read. Without a style guide, content can...
21 Jul 2022
A marketing plan is a document that helps your team prepare, organize, and implement your marketing goals over time. It’s a place to record all your tactics and strategies for the year or quarter to take the guesswork out of what comes next in any campaign phase....
20 Jul 2022
Testimonials come straight from the customers you’ve served in the past and provide insight into the type of experience leads can expect when working with your brand. According to a Bright Local study, 77% of clients and customers read online reviews when searching for the right business partnerships, products,...
14 Jul 2022
You’ve likely heard the old Bill Gates saying, “content is king.” He wouldn’t have said that, and people wouldn’t still be quoting it about 20 years later, if there wasn’t some truth to it. But where did this idea come from? Why is content marketing effective? Today,...
7 Jul 2022
Many companies use newsletters to stay connected with their leads, customers, and target audience. They’re an easy and direct way to share company news, promotions, and anything else you want subscribers to see immediately. If you’re not using a newsletter yet, or you’re using one and not...
5 Jul 2022
With so many businesses in your industry or niche doing content marketing, not every topic you cover is original, fresh, or groundbreaking. But even if other people talk about the same topics, your content shouldn’t look exactly the same. There’s a difference between turning out content that...
23 Jun 2022
It feels like, especially after 2020, the entire world has moved online. We rely more on eCommerce stores and shipping than ever before. Clients and customers like to choose chatbots and video calls to get their questions answered rather than traveling to a physical location. Is this...
17 Jun 2022
