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Author - David Klenda

Why Consistency in Marketing is Key


Routine is good. You might not realize it, but many of your favorite things are predictable. What do you look forward to? Whether it’s football on Monday night, Taco Tuesday, […]

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Creating Top Notch Product Descriptions

Hurry up. You only have a moment to grab the attention of your audience. They’re fleeting little bunnies. Don’t see a bright orange carrot? Bounce away! See something scary? Hop […]

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The Cost of Creating a Custom Infographic

Dollar Bills

It’s a visual web. To stand out, you need more than text. Humans remember visual information better than written information. We capture 90 percent of our information visually. You get it — […]

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Choosing an Infographic Style: Checklists


Checklists are a daily part of life, especially if you’re the organized type. You take a list to the grocery store and buy everything on the list (and nothing more). […]

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Your Audience is Awesome: Using Humility As A Social Media Strategy


The internet wants us to brag. So many of us are eager to take the bait. Our social media threads are filled with “look what I did!” moments – edited […]

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Content Marketing Psychology: How to Use it

Before we take a single step we need to review the definition of content marketing. It’s a term we hear a lot, but what is it? Traditional marketing says: “This is […]

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7 Content Marketing Books You Should Get Your Hands on

To make your product or business successful, you need a strong content marketing strategy. Fortunately, you are not alone and do not need to learn the hard way. Numerous designers, entrepreneurs, […]

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Choosing an Infographic Style: Side-by-Side Comparisons

Humans were built to respond to visual stimuli. Although we now can pass paragraphs around the globe, we still absorb pictures quicker. We process images 60,000 times faster than text, and […]

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Staying Professional and Mature While Working from Home

Your editor just asked you to change your great article into a lousy one. A tiny error in a bank transfer is delaying your order for at least a week. […]

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Creative Spotlight: The Best Part of Freelancing: Getting Paid to Learn

Do you know everything? I don’t, but there’s nothing I’m afraid to write about. Sure, we all have our specialties. In college I studied literature and writing with a focus […]

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