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Author - Derek Miller

How to Leverage Content Marketing for Lead Nurturing

lead nurturing

Most people think a successful content marketing strategy is one that collects a lot of leads. While that might be the case, if you can create a content marketing strategy […]

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From Social to Content: Facebook’s Evolution Into a Content Conglomerate

In the wide world of the Internet, fickle users, demanding investors, and growing technologies are just a few driving forces that perpetuate change in design, functionality, and features of online […]

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‘Face of MLB’ Highlights Dangers of Social Contests

Sometimes even the most thought-out and well-planned marketing campaigns can go awry. This is especially the case when you attempt to use social media and assume the masses will play […]

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Tools to Follow Your Competitors and Form a (Better) Content Plan

As any marketer will tell you, keeping abreast of your competitors’ progress will help you become more successful. This same mentality can be applied to running a successful website. In […]

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Can Content Marketing Drive Conversions?

If you are reading this article based on the question “can content marketing drive conversions?” then let me save you some time: Yes, yes it can. The real questions are […]

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Q&A with a CopyPress Tumblr Expert

There are a lot of well known, mainstream social networks that are revolutionizing the business world. Amidst the big dogs of Twitter, Facebook, and LinkedIn hides another platform that unbeknownst […]

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Are You Content With Your Content?

“Quality” is the one of the primary buzzwords in content marketing right now. People are claiming that this transition to superior content is the new frontier, but nobody ever set […]

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The Paradox of the Millennial Manager

As the business world evolves, so does the inner workings of most companies. More and more we are seeing millennials (aged 18-32) taking over management positions.  Is this just because […]

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Cup of Copy: Language

This is a bittersweet Cup of Copy for me as I will be handing it off to my fellow cynical wordsmith Tommy Wyher for the foreseeable future. What should I […]

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Cup of Copy: The Fourth Wall

In fictional content, the idea of breaking the fourth wall is complex and requires delicacy. However, when done right, it can easily relay a message that would otherwise be difficult […]

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