Dave Snyder

CopyPress’s diversity in our creative base is our strength. Regardless of subject we have amazing creatives that not only specialize in creating content in that niche, but whom are also thought leaders in that subject. This week we look at a social media/ business consultant and two...

22 Apr 2015

  Are your content marketing efforts in good health? Most mistakes people make with content marketing are totally avoidable. Let’s look at how to avoid the most common problems. Symptom 1: No Steering Wheel, No Focus Using content marketing without a strategy is like trying to drive...

11 Sep 2014

The reaction we get when people find out we do amazing digital media work always makes me smile “Oh, I thought you guys only did copy!” The reality is a healthy amount of the content CopyPress is currently sourcing is illustration, infographic, or video based. But our...

17 Apr 2013

On Facebook this week I saw one of my favorite industry people post this: It got me thinking about the “imminent death” of guest posting, and he is dead on. Google will kill the guest posting scourge. Before you start flipping out in the comments lets take...

4 Apr 2013

Content is great for driving traffic, but traffic for traffic’s sake isn’t the goal for a majority of marketers. For that majority, converting traffic into an action that has value is the main goal. There are lots of ways to convert content-based traffic into sales, but you...

31 Mar 2013

This week my wife and I celebrated our 8th wedding anniversary. We have been together for almost 13 years, finding each other when we were still just babies. I haven’t always been a good husband, and in many ways, and at many times, I actually have been...

21 Mar 2013

I am, and have been called many things, but first and foremost I am a human. This is the single fact that unites me with the 7 billion other passengers on this crazy planet. Because I am a human, I am involved in the same conditional elements...

7 Mar 2013

The Power of Why One of the best TED Talk videos I have ever seen is Simon Sinek’s thesis on how great leader’s inspire action. A lot of this concept is theoretical, as it was not a system that the leaders Sinek mentions (Apple being notable) actually...

21 Feb 2013

I have made quite a few broad statements at various points in creating this column about where CopyPress is going. First lets discuss where we have been as an entity. CopyPress, regrettably, began with nothing more than a copy of the business plan companies like Demand Media,...

14 Feb 2013

  I am a very active reader, and my library is mostly stocked with business books. Few books have had the impact on me personally that Delivering Happiness has. The reason I am so fond of this book is because of the way Tony Hsieh clearly delivered...

7 Feb 2013

Three of my favorite writers, O.Henry, Dr.Seuss, and Pablo Neruda, all used pen names. The utilization of pseudonyms is fairly common throughout the history of published material. The topic of pseudonyms takes on a different life in the context of online content, however. Google + now allows pseudonyms,...

24 Jan 2013

  I’m laying in my bed in a small hotel room over 1,000 miles from my sons and wife. Three feet away, in his bed, our SVP of Operations Stefan is trying to get sleep, wearing earplugs so my typing doesn’t keep him from getting needed rest,...

17 Jan 2013