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Author - Elise Moreau

Search Plus Your World: Google’s Introduction to Social Search

Whenever Google makes any sizeable change to their algorithm or search results, a massive wave of opinionated blog posts, tweets, status updates, video responses, and comments is unleashed across the Web.

This week Google launched something new. They call it “Search plus Your World.”

Your World? My World? What is that even supposed to mean?

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Don’t Be an Industry Knock Off: 5 Ways to Sell Yourself as an Expert

Anyone can call themselves an expert on the Web these days, and it seems as though a lot more people are doing it.

You know something’s up when John Smith’s Twitter profile description tells you that he’s a “world class social media expert,” but he’s following 2,001 people and only has 14 people following him back.

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7 Ways to Avoid Boring Your Readers to Tears

It’s been estimated that there are around 155 million websites on the World Wide Web. That number continues to grow as we rely more and more on Internet technology and all the information that comes with it.

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The Importance of Formatting Your Content for the Web

One of the biggest mistakes a writer can make when writing an article for the web is to treat that article like it belongs in a magazine, a newspaper or a book. Have you ever fallen into this trap?

Whether you realize it or not, the difference between online content and offline content is actually pretty huge. Fretting over the quality of the writing is one thing you might be worried about, but the overall “look” of your content can make it or break it for a reader who may be trying decide whether or not it’s worth reading.

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