Ed Pronley
CopyPress writer
Understanding which search engine optimization (SEO) strategies are most important for your content marketing campaign is a hard task; especially when the guidelines change year after year. Luckily, there’s an SEO tactic that seems to be here for the long haul: entity search. But what is an...
19 Apr 2022
Rebranding is an excellent way to create a new and attractive business persona for your target consumers. Unfortunately, rebranding often means creating a brand new website, which can cause dips in your search engine ranking. That can damage brand awareness and be discouraging when you’ve worked so hard...
31 Mar 2022
PPC and SEO are two acronyms you see a lot in the digital marketing field. Not only do the two provide varying strategies for a marketing campaign, but they can also help companies in different ways, depending on their goals and objectives. Before starting your content or...
24 Mar 2022
It’s helpful to know when someone we know or admire likes a brand and the products or services it sells. It makes us, as potential clients or consumers, feel inclined to learn more about it or even make a purchase. Recommendations have power, especially when coming from...
19 Mar 2022
A backlink is an external link that someone adds to their website, which leads to your own. These are a great way to boost your website’s search engine optimization (SEO). That’s because Google, and other search engines, see backlinks as other domains giving your site their stamp of approval. But...
17 Mar 2022
If you run a marketing agency, you understand the importance of meeting your client’s needs. Though a lot of agencies try to offer all of their services in-house, sometimes it’s necessary to outsource projects or tasks to other businesses. In fact, outsourcing your agency’s services to meet your...
12 Mar 2022
Marketing to your audience often involves understanding what they need, sometimes even before they do. Without the proper tools or information, that becomes an almost impossible task. Luckily, there are ways to uncover the needs and pain points of your customers, which can make your marketing materials...
8 Mar 2022
With every content marketing campaign, it’s important to make sure your blogs, articles, and videos provide helpful and informative pieces to your audience. But what happens when your readers or viewers don’t stick around long enough to learn it? Measuring audience retention and applying its data to...
8 Mar 2022
Though people often use the terms interchangeably, copywriting and content writing actually have some key differences. Depending on what your company is trying to accomplish, it’s important to understand the distinctions between the two, and which one can help you achieve your current business goals. Let’s look...
31 Jan 2022
DuckDuckGo recently announced on Twitter that its search engine hit 100 billion searches. That’s a huge milestone for the company, which has seen its popularity grow over the past few years. But recent statistics show that DuckDuckGo’s growth is declining at a rapid pace. Thanks to you, we’ve hit 100...
24 Jan 2022
Yoast SEO announced this week that users can soon access their app on Shopify, a subscription-based software that allows people to create an e-commerce business by developing a website and brand. For over 10 years, Yoast has been a plug-in that businesses could find only on WordPress. But now, the company...
11 Jan 2022
Storytelling marketing is the act of telling a narrative or story with your advertisements and marketing materials. These stories grab audiences by creating characters and problems they can relate to emotionally. That emotional investment can entice them to explore brands further by reading more of their content,...
30 Dec 2021
