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Author - Francesca Di Meglio

How to Choose Colors for Your Next Design Project

Computer Designer and Color Swatches

Choosing colors for your next design project can be challenging. Picking the right shade of a certain hue can influence customers’ reactions to your product or service. Some experts believe […]

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Why Traveling Makes You a Better Marketer

Vehicles

Traveling gives people the opportunity to see new places, meet new people, and have fun. For many, it’s a chance to relax and recharge. But traveling is also an education […]

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5 Tips for Empathetic Content Marketing

Magnet

Grasping empathetic content marketing is vital to successfully promoting your business nowadays. Empathy is defined as being able to share and understand the feelings of another. Essentially, it refers to […]

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Should Your Business Be on Snapchat?

Phone and Social Media Apps

Social media platforms, such as Snapchat, can be game changers for businesses. They put companies in direct contact with current and potential customers. However, to be successful, you have to […]

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Why You Can’t Afford to Ignore Video

Video killed the radio star, and now it’s demolishing text and even photo messages on social media. Since 2012, marketers have noticed the surge in interest in video among internet […]

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Why Work-at-Home Moms Make for Great Freelancers

Work-at-home moms often get overlooked for freelance jobs. People mistakenly think they are too distracted, not serious enough, or incapable of doing more than cooing at their babies. The truth […]

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Why Paying Freelancers a Flat Fee Makes Sense

Flat fee or hourly rate? For freelancers, this is the dreaded question potential clients ask. Really, getting paid, regardless of whether one charges a flat fee or hourly rate, should be […]

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Creative Spotlight: How to Stay Disciplined Working at Home

Header Image via Flickr by Ray_LAC Dreaming of becoming your own boss? Of course you are. Freelancers who work at home can take meetings in their pajamas and lunch in their kitchens, […]

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