Heather Hardy

LinkedIn is often the forgotten social media platform. Although business-focused, it’s still considered to be a type of social media. Perhaps the biggest difference when comparing LinkedIn to other social media platforms is its effectiveness for business-to-business marketing. Business to business marketing, or B2B, is the practice...

14 Sep 2018

Many would agree that digital is the future of marketing. Digital marketing is made up of many different components, including search engine optimization (SEO), social media, social media advertising, content marketing, and Google AdWords. With so many important areas to focus on, it can be difficult to...

13 Sep 2018

An underutilized, yet valuable method of digital marketing success is competitive analysis. By evaluating the shortcomings and successes of your closest competitors, you can learn valuable information about your target audience and decrease marketing budgets. These are some of the most valuable tools that can be used...

26 Jun 2018