Author Image - Jill Conway

Jill Conway

CopyPress writer

SEO Write Better Headlines Than the Onion

“The best headlines are those that appeal to the reader’s self-interest, that is, headlines based on reader benefits. They offer readers something they want—and get from you.” – John Caples Some of us remember the days when The Onion was a fun print newspaper you would pick up on trips...

2 Jun 2021

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SEO These Sales Copy Tricks Will Make You a Superhero

“People aren’t interested in you. They’re interested in themselves.” – Dale Carnegie Over 5 years ago, I commissioned the below illustration for CopyPress: This is Plutchik’s wheel of emotion. It is a great visual representation of where different emotions stand in relation to one another, but also...

20 May 2021

SEO Google Updates Its Homepage and Search Results Interfaces

Google is looking to update its Search interface (including its homepage and Search Engine Results Pages) to improve visibility and optimization for unique screens, regardless of size.  The Shift From Left to Right  Currently, on the Google SERPs, the results appear on the left side of the...

28 Apr 2021

Social Media LinkedIn Adds New Profile Features to Address Career Gaps

In April of 2020, the unemployment rate in the U.S. rose 10.3% (from 4.4%) to 14.7% within the span of 30 days. This was the largest month-to-month increase in the history of unemployment data in this country, which goes all the way back to January 1948.  Over...

26 Apr 2021

Marketing Nielsen Annual Marketing Market Report

There is no doubt that there were unforeseen circumstances that coronavirus had on the global marketing market, so the Nielsen Annual Marketing Report discussed the adaptation of the market and marketing strategies in 2020. In order to continue a successful business during the coronavirus outbreak that shut...

15 Apr 2021

Social Media LinkedIn Launches New Features for Jobseekers

LinkedIn has forever been the place for business professionals to create connections and nurture relationships. Especially during the past year – in the wake of coronavirus – it has helped its users stay connected without the need to meet face-to-face. With an ever-growing number of remote jobs...

13 Apr 2021

Social Media Facebook Updates Your News Feed To Provide More Context and More Control to Users

A long-running complaint about Facebook has been the way that it filters our news feeds based on its own algorithm. Now, Facebook has updated its platform to give users more control over the things that they share and see on their feed.  Three upcoming additions to their...

2 Apr 2021

Social Media Twitter Announces the Development of New Community Tools To Share Tweets With Custom Audiences

In February, Twitter previewed a new group-like feed option called “Communities” as a part of its analyst day presentation. These communities would enable users to share their Tweets within custom hand-selected groups of users, instead of sharing every Tweet with all of their followers. Rather than simply...

1 Apr 2021

Social Media Twitter Adds New Measures of Security and Tests Improvements for Tweets With Photos or Videos

This year, Twitter has more than 187 million daily users and an advertising audience of 353 million users, according to HubSpot. With so many users and such large advertising audiences on this platform, it can be a popular one for hackers to take over these influential accounts...

27 Mar 2021

Social Media Instagram Testing Several New Features for Stories & Reels – Discover & Following Tabs

According to Hootsuite, Instagram users spent an average of 30 minutes per day on the platform in 2020. Interestingly enough, Tiktok averaged 21 minutes per day from October 2019-March 2020. Though Instagram still has a longer on-screen time, TikTok is new and growing quickly in this stay-at-home...

25 Mar 2021

Social Media Major Update Coming to TweetDeck: First Update in Ten Years

If you find yourself waking up in the morning or the middle of the night, and the first thing you do is check Twitter, it is likely that you also use TweetDeck. Though TweetDeck is something that you loyally use to view more than one Twitter Feed...

19 Mar 2021

Social Media Social Network Marketing Report | A Deep Dive into Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest, and Tumblr

Orbis Market Reports recently published a market report on social network marketing where they do a deep dive into the successes, failures, and opportunities for Facebook, Instagram, Google, LinkedIn, Pinterest, and Tumblr. This report will provide you with a brief analysis of the Global Social Network Marketing...

18 Mar 2021

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