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Author - Jennifer Finney

How Empathy is Key to Great Marketing

In today’s digital world where the average person spends five hours per day on their phone, how do you reach them? More importantly, how do you capture their interest to […]

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The Importance of a Content Calendar

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Did you know that 88 percent of business-to-business companies incorporate content marketing into their overall marketing strategy? Does yours? Furthermore, a recent study done by the Content Marketing Institute found […]

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How to Use Customer Testimonials in Your Content

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Testimonials help during the relationship building journey between a company and prospective customers. Oftentimes, customer testimonials help to establish credibility and expertise among those who don’t know your company. Being […]

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White Paper Release: How 10x Content Can Revolutionize Your Marketing Process

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In 2016, Rand Fishkin, co-founder of Moz, introduced the concept of 10x content. But what does that mean? From a high-level, it means brands need to create content that’s 10x […]

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5 SEO Tactics That Are Overlooked

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Updating websites is one of the most important tasks any company can do. Whether it’s adding a blog article, uploading photos from a company event, or creating a new page […]

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8 Ways to Boost Business Blogging Success

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Blogging is one of the best ways for any business to leverage the power of content marketing. In fact, a business blog is a great opportunity to demonstrate to your […]

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7 Tips for How to Proofread for Amazing Content

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Whatever piece of content you’re writing (blog post, white paper, email, or a Facebook post), keeping it free of all mistakes is essential. You can accomplish this by proofreading and […]

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