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Author - Jennifer Finney

The Importance of a Content Calendar

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Did you know that 88 percent of business-to-business companies incorporate content marketing into their overall marketing strategy? Does yours? Furthermore, a recent study done by the Content Marketing Institute found […]

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How to Use Customer Testimonials in Your Content

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Testimonials help during the relationship building journey between a company and prospective customers. Oftentimes, customer testimonials help to establish credibility and expertise among those who don’t know your company. Being […]

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White Paper Release: How 10x Content Can Revolutionize Your Marketing Process

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In 2016, Rand Fishkin, co-founder of Moz, introduced the concept of 10x content. But what does that mean? From a high-level, it means brands need to create content that’s 10x […]

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5 SEO Tactics That Are Overlooked

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Updating websites is one of the most important tasks any company can do. Whether it’s adding a blog article, uploading photos from a company event, or creating a new page […]

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8 Ways to Boost Business Blogging Success

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Blogging is one of the best ways for any business to leverage the power of content marketing. In fact, a business blog is a great opportunity to demonstrate to your […]

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7 Tips for How to Proofread for Amazing Content

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Whatever piece of content you’re writing (blog post, white paper, email, or a Facebook post), keeping it free of all mistakes is essential. You can accomplish this by proofreading and […]

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