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Author - John Hsu

7 Unconventional Content Marketing Tactics You Should Try

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The content marketing landscape is more crowded and challenging than ever before. Businesses are producing copious amounts of content and using a wide array of tools and techniques to promote […]

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6 Reasons to Incorporate Content Marketing Into Your Customer Service Strategy

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Providing a great customer service experience is vital to the success of your business. It can help you build customer loyalty and sharpen your competitive edge. However, delivering good customer […]

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How to Reach Millennials with Content Marketing

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Born between the early 1980s and the early 2000s, millennials represent the largest living generation in the United States. According to a Forbes article, they will haveĀ more spending power than […]

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How to Do Competitive Analysis to Boost Your Content Strategy


Unless you are selling a one-of-a-kind product or service, there are bound to be other companies offering something similar. These companies are your competitors, and their presence, activities, and performance […]

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Content Marketing vs. Traditional Advertising: What’s the Difference?

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The purpose of marketing has always been to influence consumers to take action. In the past, marketers and businesses did it with print, television, and radio advertisements. However, times have […]

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4 Major Social Media Updates in 2018

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A Social Media Examiner survey found thatĀ 96 percent of small businesses use social media for marketing purposes. While this is clear evidence that social media is an effective marketing tool, […]

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4 Ways to Distribute Content for More Traffic

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To succeed in content marketing, you need to do more than just create high-quality content. Even if your content is well-written and compelling, all the time and effort you invest […]

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Using Buyer Personas to Boost Your Content Marketing

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Effective content marketing involves reaching out to a specific group of consumers, addressing their pain points, and providing solutions to their problems. You can’t achieve good results unless you have […]

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How to Create Customer-Centric Content

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In today’s consumer-oriented world, you need to do more than just produce well-written content to achieve good marketing results. In order to win over customers, you have to look at […]

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5 Reasons Content Marketing Should Be a Long-Term Investment

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Traditional marketing strategies are primarily designed to achieve short-term goals. While direct mail campaigns and billboard advertisements enable you to attract new customers instantly, they don’t have the staying power […]

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