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Author - John Hsu

4 Major Social Media Updates in 2018

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A Social Media Examiner survey found that 96 percent of small businesses use social media for marketing purposes. While this is clear evidence that social media is an effective marketing tool, […]

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4 Ways to Distribute Content for More Traffic

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To succeed in content marketing, you need to do more than just create high-quality content. Even if your content is well-written and compelling, all the time and effort you invest […]

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Using Buyer Personas to Boost Your Content Marketing

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Effective content marketing involves reaching out to a specific group of consumers, addressing their pain points, and providing solutions to their problems. You can’t achieve good results unless you have […]

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How to Create Customer-Centric Content

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In today’s consumer-oriented world, you need to do more than just produce well-written content to achieve good marketing results. In order to win over customers, you have to look at […]

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5 Reasons Content Marketing Should Be a Long-Term Investment

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Traditional marketing strategies are primarily designed to achieve short-term goals. While direct mail campaigns and billboard advertisements enable you to attract new customers instantly, they don’t have the staying power […]

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Leveraging Psychology for Content Marketing Success

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Psychology is the science of understanding why people do what they do. As a business owner or marketer, you are constantly trying to know what makes your target consumers tick […]

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Using Big Data to Drive Your Content Marketing Strategy

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Many companies have jumped onto the big data bandwagon to obtain better insights into their performance, customers, and other aspects of their businesses. Now, the technology is also widely implemented […]

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Aligning Your Content Strategy with the Buyer’s Journey

Content marketing is not just about spreading the word about your business; it also has to provide solutions for consumers. By putting yourself in your customers’ shoes, you’ll be able […]

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Why Your Small Business Should Go Big with Content Marketing

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In the past, it was seemingly impossible for small businesses to compete on a level playing field with large companies, partly because of their limited marketing budgets. However, things have […]

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