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Author - John Hsu

4 Major Social Media Updates in 2018

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A Social Media Examiner survey found that 96 percent of small businesses use social media for marketing purposes. While this is clear evidence that social media is an effective marketing tool, […]

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4 Ways to Distribute Content for More Traffic

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To succeed in content marketing, you need to do more than just create high-quality content. Even if your content is well-written and compelling, all the time and effort you invest […]

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Using Buyer Personas to Boost Your Content Marketing

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Effective content marketing involves reaching out to a specific group of consumers, addressing their pain points, and providing solutions to their problems. You can’t achieve good results unless you have […]

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How to Create Customer-Centric Content

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In today’s consumer-oriented world, you need to do more than just produce well-written content to achieve good marketing results. In order to win over customers, you have to look at […]

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5 Reasons Content Marketing Should Be a Long-Term Investment

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Traditional marketing strategies are primarily designed to achieve short-term goals. While direct mail campaigns and billboard advertisements enable you to attract new customers instantly, they don’t have the staying power […]

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Leveraging Psychology for Content Marketing Success

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Psychology is the science of understanding why people do what they do. As a business owner or marketer, you are constantly trying to know what makes your target consumers tick […]

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Using Big Data to Drive Your Content Marketing Strategy


Many companies have jumped onto the big data bandwagon to obtain better insights into their performance, customers, and other aspects of their businesses. Now, the technology is also widely implemented […]

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Aligning Your Content Strategy with the Buyer’s Journey

Content marketing is not just about spreading the word about your business; it also has to provide solutions for consumers. By putting yourself in your customers’ shoes, you’ll be able […]

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Why Your Small Business Should Go Big with Content Marketing

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In the past, it was seemingly impossible for small businesses to compete on a level playing field with large companies, partly because of their limited marketing budgets. However, things have […]

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