Kristin Peters
CopyPress writer
Popular
As important and effective as regular, high-quality blog posts might be, they’re only one of the many types of content a business can use to generate and nurture leads. For a wider reach, develop a well-rounded content marketing strategy that supplements your company blog with a few...
1 Aug 2018
Learning how to nurture leads with content marketing should be a top priority for any brand. Most leads you generate will not be immediately ready to purchase, but that doesn’t mean you should ignore them. In fact, marketing statistics consistently demonstrate the importance of lead nurturing: According...
11 Jun 2018
If you’re still relying solely on traditional display ads, you’re missing out on one of the best opportunities to grow your brand: native advertising. Keep reading to find out what it is, why it works, and how to do it right. What Is Native Advertising? Image via...
21 May 2018
Often, crafting email newsletter content feels like a pointless chore — something you do because you feel like you should, not because you think it will make a difference. Unfortunately, this approach is a self-fulfilling prophecy. If you treat your email newsletters like they don’t matter, they...
9 May 2018