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Author - Kristy Snyder

5 Reasons Why Your Anchor Text Should Never Be “Click Here”

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Crafting clickable hyperlinks is one of the hardest things to do when creating content. Even if you have killer ideas and phenomenal prose, if your links are lackluster, you won’t […]

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7 Steps for Creating a Landing Page That Converts

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Landing pages are an essential part of any online marketing campaign. In fact, increasing your number of landing pages from 10 to 15 can increase your sales by as much […]

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6 Tips to Optimize Your Content for Mobile Users

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In 2017, the average smartphone user spent five hours a day on their mobile phone. Of this time, 8 percent was spent using a mobile browser to peruse the web, […]

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5 Reasons to Use the Oxford Comma in Content

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Among writers and editors, the Oxford comma is a subject of heated debate. Who knew a seemingly innocuous extra comma could incite such fury in seasoned and educated professionals? While […]

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What Makes Listicles So Effective?

Long-form content is becoming less and less common thanks to the emergence of the listicle. Believe it or not, this form of writing that combines list and article format has […]

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