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Author - Kristy Snyder

5 Reasons Why Your Anchor Text Should Never Be “Click Here”

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Crafting clickable hyperlinks is one of the hardest things to do when creating content. Even if you have killer ideas and phenomenal prose, if your links are lackluster, you won’t […]

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7 Steps for Creating a Landing Page That Converts


Landing pages are an essential part of any online marketing campaign. In fact, increasing your number of landing pages from 10 to 15 can increase your sales by as much […]

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6 Tips to Optimize Your Content for Mobile Users


In 2017, the average smartphone user spent five hours a day on their mobile phone. Of this time, 8 percent was spent using a mobile browser to peruse the web, […]

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5 Reasons to Use the Oxford Comma in Content

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Among writers and editors, the Oxford comma is a subject of heated debate. Who knew a seemingly innocuous extra comma could incite such fury in seasoned and educated professionals? While […]

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What Makes Listicles So Effective?

Long-form content is becoming less and less common thanks to the emergence of the listicle. Believe it or not, this form of writing that combines list and article format has […]

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