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Author - Laure Justice

Effectively Marketing to Millennials

Learn how to market to millennials

The 81.3 million members of the millennial generation, defined as the group of people born between 1982 and 2000, has surpassed the number of 74.5 million baby boomers. With millennials […]

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What You Need to Know About the Hierarchy of Needs in Your Content Marketing Efforts

Maslow's Hierarchy of Needs in your content marketing

Imagine having a magic tool in your hands that can help you direct your marketing communications in a way that speaks to your customers’ needs and inspires their confidence in […]

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Content Curation: When and Why You Should

Content curation is the act of sharing interesting, relevant information about a topic, and it adds to your credibility when it’s done right. When it’s done incorrectly, lackluster results are […]

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Conversational Marketing for Higher Conversion

Dialogue Boxes

Conversational marketing is a type of relationship marketing that builds a sense of community between a company and its customers, and it’s big right now. It’s a lot more than […]

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