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Author - Laure Justice

What You Need to Know About the Hierarchy of Needs in Your Content Marketing Efforts

Maslow's Hierarchy of Needs in your content marketing

Imagine having a magic tool in your hands that can help you direct your marketing communications in a way that speaks to your customers’ needs and inspires their confidence in […]

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Content Curation: When and Why You Should

Content curation is the act of sharing interesting, relevant information about a topic, and it adds to your credibility when it’s done right. When it’s done incorrectly, lackluster results are […]

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Conversational Marketing for Higher Conversion

Dialogue Boxes

Conversational marketing is a type of relationship marketing that builds a sense of community between a company and its customers, and it’s big right now. It’s a lot more than […]

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