Author Image - Lauren Oliver

Lauren Oliver

Content Manager at CopyPress


Branding core values in content marketing; webinar image with Alexis Skigen Rago and Dave Snyder.
Content Marketing Leverage Your Brand To Unlock the Power of Content Marketing With Alexis Skigen Rago

Alexis Skigen Rago was born and raised in Hawaii and now calls the Midwest home. She founded Marketing Mana in 2018, bringing her Hawaiian roots into her day-to-day. “Mana” is a Hawaiian ethos that refers to earning power by doing righteous actions. And according to Alexis, “in marketing, you...

30 Nov 2023

Content Creation Webinar Recap: Nurturing Leads Through Purpose-Driven Content

Last week, Dave shared his process for turning casual website visitors into engaged leads. Creating purpose-driven content and distributing it across your marketing channels will be key in leveraging this approach to driving leads and generating conversions with your company’s content marketing efforts. If you weren’t able...

27 Feb 2024

Content Marketing Upcoming Webinar: Nurturing Leads Through Purpose-Driven Content

We’re back with another webinar next week on Wednesday, February 21, at 1 P.M. EST | 12 P.M. CST. Join our CEO, Dave Snyder, as he takes a closer look at how to develop and leverage purpose-driven content to achieve successful outcomes with your lead-gen efforts. The...

14 Feb 2024

blue background with white text "webinar recap: leveraging SME content to build authority"
Authority Building Webinar Recap: Leveraging SME Content To Build Authority

Last week, CopyPressers Jeremy Rivera and Sabrina Hipps discussed the art of leveraging SME content to build brand authority across all your online platforms. They covered exactly what it means to establish authority in content marketing by connecting with and utilizing subject matter expertise, both internally and...

27 Dec 2023

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