Mandi Rogier

Page rankings are a constant concern for online marketers. Audiences simply can’t find your content if it’s not returned in a Google search using relevant keywords. While there are many questionable techniques that may seem to yield results, it’s important to keep your page promotion clean. When...

13 Mar 2018

Infographics are a wildly popular way to present compelling data in a striking visual format. While color palette, typography, and graphic representations all play vital roles in your finished piece, it’s data that truly resides at the heart of your infographic. You can’t create an engaging piece...

28 Feb 2018

Design is a critical element in any well-rounded content marketing strategy. While text and data may be at the heart of your message, it’s the visual elements of your finished product that will have the most immediate impact. In a cluttered online space, it’s difficult to find...

27 Feb 2018

Content marketing is a valuable strategy for businesses in every industry. Modern audiences turn to the internet for everything from cost comparisons and product research to in-depth brand information and customer insights. Done right, your content marketing can establish your business as a reliable thought leader in...

26 Feb 2018

Great infographics can bring a complex topic to life and give your customers a highly sharable product that they’ll rush to pin, retweet, like, and send. You can create an engaging infographic on nearly any topic, but every project of this type will follow the same general...

21 Feb 2018

Infographics have become so popular that nearly anyone can create their own. Just because you can do something, however, doesn’t mean that you should. Approaching infographics in a haphazard manner without a thorough understanding of how these pieces are designed can leave you with a confusing or...

1 Feb 2018

GIFs have been around for decades, but they’ve only recently gained popularity as a mainstream tool for communicating thoughts and feelings. When Facebook began allowing GIFs in ads, it was a game changer that opened up this quirky means of communication to everyone. GIFs can add great...

29 Jan 2018

Your content marketing return on investment (ROI) is the critical number that clues you in to how efficiently your campaigns are performing. Are you getting high returns on a minimal investment or are you pouring funds into a campaign that’s yielded barely appreciable results? Digital Dragon cited...

4 Jan 2018

The holiday season is undeniably ripe for fresh marketing efforts, but it’s also a prime time for harried shopping, overfilled schedules, and plenty of stress. As a content marketer, it’s important for you to find your focus and connect with your audience in a useful and meaningful...

5 Dec 2017

E-commerce websites face a unique challenge when it comes to content creation. You may find the pickings slim when it comes to relevant blog topics, and product pages can be tricky to populate if you’re new to online marketing. Fortunately, there are several tactics you can use...

17 Oct 2017

Broken links are a common problem in the ever-changing landscape of the internet. Links die at an alarming pace, creating a mess of redirects and errors for visitors who just want to get to the heart of the topic. It’s crucial that you keep a vigilant watch...

6 Jun 2017

Infographics translate complex data into an engaging and highly visual format that’s easy to follow and understand. Once you have a general concept for your infographic, you have to choose the best format for sharing your information. Infographics break down into a few core styles that cater...

30 May 2017