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Author - Michael Becerra

Will Twitter Catch Up in Time?

In order to survive in the ever-changing and competitive world, people and brands alike must evolve and grow from what they once were, or face the probability of being left […]

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The Best Hashtags of #SB48

The best part about Super Bowl XLVIII was the hashtags. Yes I said it, the hashtags. This year more than ever, ads by your favorite brands either incorporated hashtags or […]

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Lead Generation on Twitter — It Can Be Done!

Some companies are finally starting to grasp the importance of social media marketing, while other late adopters are still behind in this constantly growing reality. Last week, I listened to […]

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Do This Not That — Marketing Transitions for 2014

The New Year is here, which usually means in with the new habits and out with the old. Many trends that first made their appearance in 2013 will soon become […]

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Twitter Updates You Might Have Missed

Twitter is constantly working to improve the user experience while making marketing tools that help advertisers reach their audience more effectively. More and more marketers are beginning to realize the […]

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Launch Promoted Tweets in Seven Steps

Using Twitter as a promotional tool has become an essential marketing tactic for all businesses looking to make advancements in the digital marketing landscape, but you can’t just tweet and […]

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Anyone Can Curate – That Means You

Curation is a term that is gaining popularity in the content driven world of marketing, but many outside the industry don’t know what it really means or its purpose. It’s […]

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Perception is Everything: Using Imagery in Your Writing

Last week we were reading about an app called MySmartEye that crowd sources photos to help the visually impaired. Volunteers receive pictures on their phones and are asked to describe […]

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21 Social Media Rules for Personal Branding

The first thing many aspiring writers, designers, and photographers do to promote themselves is set up social media accounts for their brands. With the variety of platforms available the way […]

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Taking Connecting to the Next Level of Commitment

You are now a contributor and have instant publication on our site.  These are the words every connector is yearning to hear and is the equivalent to an accepted marriage […]

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