Melissa Fach
Melissa Fach has been in the SEO industry since 2007. She created her own agency, was the Managing Editor at SEJ, worked as an editor for Moz with their community team, she worked at Pubcon as the Community Manager for 5 years, and is an editor for SEMrush US Blog.
As an editor, I see some common issues that often make articles too hard to read or simply unusable. The sad thing is that there is great information in the articles, but there are problems that would take an editor too long to fix. Let’s look at...
25 Feb 2014
It is critical to create content that appeals to your various audiences, meets their needs, and converts to sales. I have written about client research many times, but today I am going to discuss using your clients to gather data for future content ideation. There are questions...
12 Feb 2014
“Content marketing” is a phrase everyone is throwing around, but few are excelling at. There is a lot of content being generated, but the quality, focus, and targeting is lacking. This is good news for you, though! The odds are your competitors are not really effective with...
6 Feb 2014
As marketers we are always doing work for others and sometimes a person with lots of skill and brilliance is lumped together with a business or brand. When this brilliant person leaves a business they can lose the presence they once had in an industry. You might...
16 Jan 2014
I personally love really great articles that have helpful lists, but too many people create list articles that irritate readers and I am going to review how they do that. 1. Making Lists Based on Other Peoples’ Lists The best way to irritate someone in your industry...
8 Jan 2014
When creating content there are some bases you want to make sure that you cover. These same bases can also give you some great ideas and direction for creating content. Services Your content marketing should break down each of the services you offer, who needs you services,...
31 Oct 2013
Many businesses are working hard to create great and educational content. They work extremely hard and invest significant time and money to create content that brings in traffic and converts. These same businesses have learned to create content that will spread their message via social and they...
29 Oct 2013
In my time since I started writing for CopyPress I have repeatedly recommended that business owners meet the needs of their customers in their content by answering common questions/complaints from them and to educate the customer as much as possible to save the business time on Q&A...
9 Oct 2013
We all see a lot of content today; some of it is good, some of it is bad and a small amount is great. Some questions to ask your marketing people could include: What type of content do we offer? Does our content offer any value? What...
2 Oct 2013
I see many businesses discussing their values and their mission in both online and offline marketing. It can be smart to let people know what you are really about and what values you hold. There are many consumers that will invest in products or services from companies...
12 Sep 2013
I have said it many times before and I will say it again, sometimes coming up with topics to write about for your targeted audiences is really difficult. Some times you run out of things to say or you have attempted various marketing strategies and failed in...
28 Aug 2013
We all grew up hearing how important it is to be nice, “If you have nothing nice to say then don’t say anything…” and, “You get more bees with honey…”, and other creative sayings the “elders” said. Being nice is not really that difficult and it really...
21 Aug 2013
