Author Image - Melissa Fach

Melissa Fach

Melissa Fach has been in the SEO industry since 2007. She created her own agency, was the Managing Editor at SEJ, worked as an editor for Moz with their community team, she worked at Pubcon as the Community Manager for 5 years, and is an editor for SEMrush US Blog.

Content Creation Start Thinking of Your Website Like a Search Engine

One of the most difficult things a business can do is to set up a website properly. It isn’t as easy as it sounds. Many people believe that they are doing everything right, but they forget or don’t realize that meeting the needs of visitors is very...

7 Aug 2013

Content Creation 5 Ways I See Realtors Fail at Content Marketing

Let me state that realtors may explain a lot of the things I am going to explain in person to clients, but I don’t see many of them doing it online via content. When people are planning on buying a home they do their research and the...

18 Jul 2013

Content Creation Creating Content for Products: So Many Options

Obviously content marketing is important and creating new and helpful content for your website visitors and potential customers is REALLY important. Most business owners tell me they just don’t know what to write about and my job is to help them out with ideation. Since I can’t...

10 Jul 2013

Content Creation Keeping Up On Your Competitors’ Content Marketing Strategies

All businesses should be keeping an eye on what their competitors are doing in regards to marketing. What your competitors do or fail to do is important information for your business. So what should you watch for, why should you bother, and how do you keep an...

3 Jul 2013

Content Creation Your Content Marketing Is Great, But Your Website Sucks #Fail

I am a big believer in strategy and content marketing. I believe you can meet goals, build an audience and make money with content marketing. However, if the presentation of your content marketing, on your website, is bad than you have wasted your time and money. Sadly,...

26 Jun 2013

Content Creation Online Marketing: You Get What You Pay For

Everything I write about on Copypress is related to content marketing. I am a die-hard believer in the benefits off all forms of it, but today I want to discuss some things that have an impact on the effectiveness of your content marketing. Everyone wants to get...

19 Jun 2013

Content Marketing How NOT To Sell Snake Oil When Giving Advice on Your Blog

Most bloggers want to provide great information for their readers. I have written about giving readers information they need and want many times. However, I see many articles where people are trying to offer valuable information, when in reality, they don’t have the understanding or knowledge to...

12 Jun 2013

Content Creation Mistakes I Have Seen Guest Bloggers Make, Part 2

Six months ago I wrote 8 Mistakes I Have Seen Guest Bloggers Make: As a Publisher & a Business Owner here on Copypress. I am editing for several large sites and each of these 8 mistakes still applies, but I am going to discuss some more mistakes...

5 Jun 2013

Content Creation Are You Creating a Need in Your Content Marketing?

“Create a Need or Want.” This was one of the suggestions I gave at a recent conference. When you are trying to convince people to invest in a product or service you need to “create a need or want” in your content marketing. Think about it, why...

29 May 2013

Content Creation Changing the Company Mindset About Content Marketing (or Anything Else)

Many in-house marketers have told me how their company does not understand the importance of content marketing. They struggle,  argue and often get no support to complete tasks. So here are some suggestions that might help. Educated Everyone, Not Just Decision Makers For effective content marketing you...

22 May 2013

Content Creation A Guide to Discover the Right Terminology to Reach Your Audiences

Sometimes the hardest thing for businesses to do is to discover the right keywords or terminology their target audience uses for marketing purposes. If you try to target audiences with industry buzzwords you will most likely miss the audiences completely. You have to reach people on their...

16 May 2013

Content Creation Knowing When You Can’t Win With Rankings: What You Can Do

We all have dreams of attaining placements on the first page of the search engine results pages (SERPs) for a specific term or phrase, but the truth is you can’t always get what you want. Some times when people in my industry deal with clients this is...

8 May 2013

3 of 4

Categories Within Blog

Recent Articles