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Melissa Furreura

CopyPress writer

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Content Don’t Sabotage Your Strategy: Costly Content Errors You Don’t Want to Make

Your content is a vital part of your marketing strategy. It not only entices your customer base to engage with your company but also sets you up as a reliable authority in your market. This establishes trust among your prospective customers. Sometimes, however, companies don’t use content...

24 May 2018

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Content Create Email Content Your Customers Will Want to Click Through

When creating an email marketing campaign, the primary goal is to get your customers and prospects to read your email message and engage with your website. The most efficient way to achieve this goal is to provide a link to click to accept an offer or find...

16 May 2018

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Content How to Improve Your Business Blog

With the online environment becoming the best place to market and advertise to current and potential customers, developing a business blog is more important than ever. The primary purpose of any inbound marketing campaign is to Attract, Engage, Convert, and Delight, turning potential leads into repeat customers....

26 Feb 2018

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Content Blog Posts That Entice: The Anatomy of Great Blog Content

Writing and maintaining a blog is a great way to attract customers that you can eventually convert to leads, then to buyers, and then hopefully to repeat customers. With many websites and blogs online, you need to make sure that your information stands out from the rest...

14 Feb 2018

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