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Author - Melissa Fach

Is Your Content Ready For Summer?

I wrote about how to plan your summer content last year, and I figured I should bring it up again. It is almost summer and your business should have plans in […]

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Without These Things I Could Never Write

If part of your job is to write on a regular basis, there will come a time when you just go blank. Or, you will have so much to do […]

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Creating Content For Service and Product Pages

I am a marketer and I am constantly evaluating everything I look at, it is kind of automatic. What I see is a lot of businesses failing to make a […]

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Social Media Management Tips, from a Therapeutic Perspective

This article is based on some of the concepts I presented at Pubcon New Orleans 2014. I was looking at social and community from a more therapeutic perspective and this […]

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5 Reasons I Will Not Tweet Your Article

So here is the deal, I tweet a lot. I try to share articles that are educational in one way another. I believe that part of the reason I have […]

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Realtors, What You Should Be Blogging About

I consulted for a long time with Realtors and real estate companies and I have seen, and examined, their blogging strategies. Sadly, what I see way too often are posts […]

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Business Owners, Wake Up! The Truth about Writers, Marketers and Your Staff

As a consultant I review sites and determine what isn’t working, what is, what needs to be done, how the site is doing on search engines, etc. What I discover […]

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Write Better with These Tips!

As an editor, I see some common issues that often make articles too hard to read or simply unusable. The sad thing is that there is great information in the […]

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11 Things to Ask Your Clients for Content Ideation

It is critical to create content that appeals to your various audiences, meets their needs, and converts to sales. I have written about client research many times, but today I […]

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6 Ways to Be Better Than Your Competitor at Content Marketing

“Content marketing” is a phrase everyone is throwing around, but few are excelling at. There is a lot of content being generated, but the quality, focus, and targeting is lacking. […]

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